Friends Fun Wine Captures The Taste Buds Of Americans And Takes A Bite Out Of The Big Apple With Its New Miami-Inspired Fun Wine Drink

"In the 35 years of working in the industry I have never witnessed a company that was able to create such a unique combination with both the liquid and the packaging," commented Mike Luberto, Head of Sales for Oak Beverages. "This is a winning combination that will allow this brand and company to continue to make a foothold into the market and help establish a powerful brand."

"We were confident entering into the NY market that Miguel Paredes' designs would gain a lot of traction, as New York is where art meets fashion," commented Joe Peleg, Founder and CEO. "We are certainly thrilled with the overwhelming acceptance of our delicious new flavors in our new bottle designs at the unprecedented levels we are currently experiencing." Friends Fun Wine responds to females and millennials who seek new and exciting drinking experiences. With global beer sales dropping and wine developing across multiple formats, Friends Fun Wine may soon become the ideal beverage to lead the latest craze.

New York Loves Fun Wine

New Yorkers have truly embraced the taste of Friends Fun Wine and are quick to understand the value of this new category. "Fun Wine tastings and promotion with our retail partners throughout the Greater New York area have been very popular," said Joe Peleg. "We are thrilled to be able to announce that we have sold out of our initial commitments to NY distributors and their retail partners and have started moving into re-orders much faster than we anticipated." Initial tastings and sales with NY area grocer Stew Leonard's have proven to be super popular.

New bottles are collectible artworks

As a lifestyle brand that operates at the intersection of art and fashion, Friends Fun Wine engaged renowned graffiti artist Miguel Paredes to create one-of-a-kind bottle designs that have become keepsakes. Miguel grew up in New York and spent his youth as an art student under the tutelage of Ronnie Cutrone – who was Andy Warhol's assistant at the Factory.  Like Warhol, Miguel has created his own explosive and bold style -- a perfect marriage of graffiti, landscape and pop art. Today he lives in Miami and creates dynamic pieces of art that have a sophisticated and gritty urban feel.   For more information, please visit www.miguelparedes.com

A global phenomenon that is capturing world attention

As a leading wine product in the global alternative beverage space, Friends Fun Wine has been quick to capture the growing consumer trend and demand of new beverage formats.  A 2017 research report by Beverage Marketing Group of New York showcased the evolving trend in the market:  Lowering beer sales, increasing demands and shifting power to female consumers, demand for new wine formats, especially lower alcohol and lower calories, and increased demand for alcohol beverages that can align with a healthful lifestyle.  This report highlights the potential growth of this exciting new ABA category ("Alternative Beverage Alcohol") and the opportunity for Friends Fun Wine to capture a solid percentage of global sales.  

For more information on Fun Wine and to view our corporate presentation, please visit: www.funwine.com.

Media Contacts:

Scott Morris, SVP, Marketing and Communications
FRIENDS FUN WINE
M: (404) 804-2519
[email protected]

OR

Patrick Rizzuto
Senior Media Relations Manager
GOLIN (for Fun Wine)
T: (212) 373-6015
[email protected]

SOURCE Friends Beverage Group