FrieslandCampina's Piet Hilarides takes up his appointment as Chief Operating Officer, Consumer Products Asia

SINGAPORE, Jan. 11, 2015 /PRNewswire/ -- FrieslandCampina, one of the world's five largest dairy companies, is pleased to announce that Piet Hilarides has now assumed the role of Chief Operating Officer of its Consumer Products Asia business group.

Piet is a member of FrieslandCampina's Executive Board and will be based in Singapore, FrieslandCampina's regional headquarters in Asia. In his new role, Piet will assume responsibility for the production and sales of FrieslandCampina's broad range of dairy products to consumers in Asia. He has a strong track record in leading FrieslandCampina's Cheese, Butter & Milkpowder business group and the FrieslandCampina Milkvalorization strategy. During the past two years, Piet has also been responsible for developing and implementing the Company's African strategy, including new market entry and mergers and acquisitions.

Commenting on his new role, Piet Hilarides said: "I am delighted to take up my new position in Asia, a very important region for FrieslandCampina as we continue to implement our international growth plan in one of the fastest growing dairy regions in the world. FrieslandCampina has established a long heritage in Asia, with some of our brands, including Dutch Lady and Friso, being amongst the most popular and well-established in the region. I am looking forward to working with my colleagues to build on the great progress we are already achieving in providing millions of children and families in Asia with valuable nutrition every day."

Most recently, Piet was Chief Operating Officer of the Cheese, Butter & Milkpowder business group from 2009 to 2014, based in the Netherlands. Prior to this, he held a variety of management positions at Campina (later Royal FrieslandCampina), Melkunie, Pepsico and Smiths Food Group (General Mills). Piet first joined FrieslandCampina in 1994.  

Piet completed the Harvard Advanced Management Programme and holds a Masters Degree in Business Economics, University Rotterdam and a Bachelors Degree in Business Administration, Nijenrode Business University. He is currently a member of the Supervisory Board of CSK Food Enrichment B.V. and a member of the Advisory Board of NIZO Food Research B.V.

About Royal FrieslandCampina

Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.4 billion euros, FrieslandCampina is one of the world's five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 28 countries and almost 20,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcooperatie FrieslandCampina U.A, with 19,487 member dairy farmers in the Netherlands, Germany and Belgium--making it one of the world's largest dairy cooperatives. For more information please visit: www.frieslandcampina.com.

About FrieslandCampina Consumer Products Asia

FrieslandCampina's Consumer Products Asia business group consists of operating companies that are active in the consumer products segment in Asia. FrieslandCampina has acquired excellent positions in many countries with strong brands and a wide range of products.  These activities have a long and rich history. The export of dairy from Western Europe began back in the 1920s. The range of long shelf life products has expanded significantly: from milk powder, condensed milk, infant and children's nutrition to dairy drinks, yoghurts and desserts.  FrieslandCampina has operating companies in China, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Hong Kong and the Philippines. In Asia we market brands that have acquired strong positions. Dutch Lady is legendary in Malaysia and Vietnam, Foremost is a leading brand in Thailand, Frisian Flag is widely known in Indonesia.

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SOURCE FrieslandCampina

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