Frigidaire® Relaunches Brand, Rolls Out Integrated Marketing Campaign

The "Your House Rules" Platform Celebrates and Supports the Awesome in Every Home

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Sep 12, 2017, 16:47 ET

CHARLOTTE, N.C., Sept. 12, 2017 /PRNewswire/ -- Frigidaire kicked off its brand relaunch today with a major new marketing campaign. Since 1918, Frigidaire has created reliable, easy-to-use products - from refrigerators to dishwashers to cooking appliances - all designed to help consumers run their home, their way. Driven by this philosophy, Frigidaire has launched the "Your House Rules" campaign to celebrate and champion the things that make every home unique.

Frigidaire Relaunches Brand, Rolls Out Integrated Marketing Campaign

Creative from Frigidaire's New "Your House Rules" Campaign is Designed to Champion the Awesome in Every Home

A commercial featuring Frigidaire's Black Stainless Steel collection of kitchen appliances with a pirate party twist was released on Fri., Sept. 8 and is running nationally. The campaign will also come to life with a digital-first approach through social media, Hulu, YouTube, and paid search, among other platforms.

Frigidaire rolled out its new, more modern visual brand identity with updated colors, fonts, and photography online and in stores earlier this year. The "Your House Rules" campaign marks the next big step in re-introducing the brand to consumers.

"Frigidaire is a brand that understands everyone has their own expression of 'home.' Our vision is to change the conversation from having the perfect home to enjoying the home that's perfect for you," said John Weinstock, senior vice president of marketing at Electrolux North America. "Frigidaire helps consumers feel pride in the things that make them unique."

To support the campaign and the brand's new look and feel, Frigidaire has also redesigned its website, placing an emphasis on ease-of-use and consumer engagement for both appliance shoppers and existing owners. A few of the new, interactive features tied to the advertising campaign include:

Custom Doormat Creator – every family has a rule that defines their house. You can now create a digital doormat featuring your family's mantra and share it across social media.
Excuse Generator – your house rules, so why would you ever want to leave? The excuse generator provides clever ways to clear your calendar.

Frigidaire will continue to roll out new components of the "Your House Rules" campaign – including advertising spots, digital influencer partnerships and experiential content - throughout the year and into 2018.

Visit Frigidaire.com for more information and stay in-the-know by following Frigidaire on Instagram, Facebook and Twitter.

About Frigidaire^®Frigidaire^® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire^® and its full range of innovative home appliances, please visit www.frigidaire.com.

SOURCE Frigidaire