From '59 Feet Above the Bright Lights' LG Mobile Phones and Sprint Celebrated the Launch of the New LG Lotus Elite and LG Rumor Touch

LAS VEGAS, Jan. 8 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc (LG Mobile Phones) and Sprint held an exclusive event, the "LG Mobile Phones Launch Party" on Thursday, January 7, 2009. The exclusive party celebrated style and LG's latest handsets, LG Rumor Touch and LG Lotus Elite, available exclusively through Sprint (NYSE: S). Both handsets symbolize self expression at its best through dynamic, sleek design, bold color choices and a full QWERTY keypad. Iconic model and actress Brooke Shields hosted the exclusive party which was held at the private residence of Phil Maloof of the Maloof Companies and Maloof Productions and Music in Las Vegas, NV.

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Celebrities, industry insiders, and fashionistas who embody the essence of the handsets' elite style were welcomed into the private residence. The stunning glass enclosed property sits atop The Palms Casino and Resort and is the highest private residence west of the Mississippi and up until last night, had never been seen by the public. Those who attended the star studded event included event host Brooke Shields, MTV "The City" star Whitney Port, Gilles Marini, Cheryl Burke and Sabrina Bryan. Guests at the evening's celebration enjoyed breath-taking 360 degree views of Las Vegas, films shown on an outdoor movie screen, a specially designed menu catered by Chef Jerry Simon, and music spun by DJ Zen Freeman.

"As a model and actress, personal expression is very important to me," said Brooke Shields. "When LG Mobile Phones and Sprint approached me to host an event that celebrates two of their most expressive and boldly designed phones, it seemed a natural fit. LG has created two visually exciting handsets. LG Lotus Elite and LG Rumor Touch will appeal to the most stylish of consumers."

LG Rumor Touch is the newest release in the Rumor series, which first launched in 2007 with the release of LG Rumor, a full QWERTY keyboard device that is one of Sprint's most popular messaging devices. With the release of LG Rumor Touch, consumers will now have access to the latest in touchscreen technology.

LG Lotus Elite is the newest release in the stylish Lotus Series. The new mobile handset, updated with a touch user interface, allows customers to help express their individual personality with its unique square shape and tattoo design. It also features the award-winning Sprint One Click user interface that gives users quick and easy access to their favorite features.

The red LG Lotus Elite will be available January 10, 2010 in all Sprint retail channels including www.sprint.com and 1-800-Sprint1 for $99.99 with a new two-year service agreement and $50 mail-in rebate (excludes taxes and surcharges). LG Lotus Elite will be available in black on February 14, 2010. LG Rumor Touch will be available in the first quarter of 2010; pricing and availability will be announced at a later date. Customers can now pre-register for LG Rumor Touch at www.sprint.com/lgstyle.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgmobilephones.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

SOURCE LG Mobile Phones