From Rosario to the World: 'The Messi Experience' Brings an Iconic Journey to Life in Chicago
An original experience by PRIMO Entertainment, "The Messi Experience World Tour" arrives in Chicago in July 2025, celebrating Leo Messi's journey from Rosario, Argentina—his birthplace and the city where he first honed his legendary talent—to global football dominance.
CHICAGO, Feb. 27, 2025 /PRNewswire/ -- The global phenomenon The Messi Experience – A Dream Come True is making its way to Chicago this summer. Selected as the first U.S. stop of the 2025 tour, it reinforces the city's importance as a hub for its diverse and dedicated soccer fanbase. The exhibition will offer an immersive and interactive experience that celebrates the journey of soccer legend Leo Messi. Following successful stops in Miami, Los Angeles, Buenos Aires, Santo Domingo, San Juan de and Puerto Rico, this one-of-a-kind event invites fans to step into the world of a player who changed the game forever.
This Chicago stop will not only honor Messi's extraordinary career—including his historic 2022 Qatar World Cup victory—but also connect his impact with the city's deep-rooted soccer culture and passionate community of fans, players, and future stars. "I am thrilled to see this project come to life and bring fans even closer to me—both on and off the field," said Leo Messi. "I have always sought to inspire and connect with people through my passion for soccer, and this experience will allow fans to relive the most unforgettable moments of my career."
The 75-minute, state-of-the-art experience leverages advanced Artificial Intelligence technology and interactive elements, allowing visitors to train like Messi, relive his most unforgettable moments, and immerse themselves in the emotions that shaped his career.
The Messi Experience in Chicago will be hosted at 2367 W. Logan Blvd., providing a central and accessible location for fans to engage with this interactive exhibition.
Fans will have the unique opportunity to explore multisensory installations and exclusive behind-the-scenes content, deepening their appreciation for his dedication and achievements.
For more information and updates on The Messi Experience in Chicago, visit www.themessiexperience.com/chicago and follow @TheMessiExperience on Instagram and Facebook.
For media inquiries, please contact Jessica Garza at PACO Collective: [[email protected]]
ABOUT RYVE & AONE AGENCY:
Ryve & Aone Agency is a FIFA-licensed sports management firm specializing in player representation, transfers, and sponsorships. With over 20 years of experience, we have facilitated deals with top clubs like Real Madrid, Boca Juniors, and River Plate, as well as partnerships with national teams across Europe, Asia, and Latin America. Our expertise spans scouting, contract negotiations, and brand sponsorships with companies like Samsung and Betsson, ensuring athletes maximize their careers on and off the field.
ABOUT PRIMO ENTERTAINMENT:
Primo Entertainment is a leading entertainment company in the United States and Latin America that works with major artists as well as the most recognized formats and exhibitions in the world. Headquartered in Miami, Primo has offices throughout Central and South America. Since its inception, Primo has worked with major international musical artists such as Justin Bieber, Ariana Grande, Enrique Iglesias, Cirque Du Soleil, among many others. Primo has also produced and promoted international exhibitions such as Beyond Van Gogh, Beyond Monet, Frida Kahlo, The Life of an Icon and Space Adventure.
For more information, visit www.primo-entertainment.com and follow @primo.entertainment.
ABOUT PACO COLLECTIVE:
PACO Collective is a minority-owned, full-service marketing communications agency established in 2006. It specializes in brand strategy, digital and social media, creative production, and media planning and buying. Driven by End-To-End Inclusivity, PACO helps brands connect with diverse audiences by empowering and authentically reflecting society's nuanced cultures, attitudes, and behaviors. Servicing clients in healthcare, technology, and energy verticals, PACO has had the privilege to work with brands including BMO, Takeda, Blue Cross Blue Shield, Exelon, and Educause – among many others.
For more information, visit www.pacocollective.com.
SOURCE The Messi Experience
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