SAN JOSE, Calif., Dec. 15, 2017 /PRNewswire/ -- Since its establishment in 2011, Testin has witnessed China's mobile internet growth and development. With its business in the testing field, Testin has assisted 800,000 app developers with 180 million accumulated tests. In 2014 after 3 years of testing experience, Testin opened its first overseas branch in America.
Henry Jia Yuhang, GM of Testin U.S. used Testin's successful business model as a case study for the CEIBS No. 1 EMBA school in Asia. The sharing focused on how to cooperate with transnational enterprises and how to expand abroad with help of these large companies. These are the first step in opening overseas markets. The successful business model used by Testin is to help Chinese companies expand and provide assistance for foreign companies in China.
How to open the market with the help of cooperate partners and expand Testin's brand
In 2014, when Testin's American branch was first established, Jia Yuhang faced several challenges. In China, Testin was the leading company in the industry with many transnational cooperate partners. But in America, Testin was unknown. At the same time, competitors in America had certain advantages.
Henry explained, in such a situation, the first step should be seeking opportunities on the shoulders of large transnational enterprises. Cooperating partners like these can open up the scene. Intel, Microsoft and Chukong technology were very good cooperate partners with Testin, providing Testin opportunities and cooperation with these cooperate partners in America.
Testin found two opportunities, one going into China, one going out of China. Operating these two markets, working with these two kinds of customers helped build loyal and long-term partnerships.
The establishment of Hong Kong center
Testin established its Hong Kong center, to provide service to the Southeast Asia. Including regions of the Belt and Road initiative. The Malaysia branch was also been opened at the end of 2017.
According to Hong Kong's Economic Daily, research institute Technavio's data shows that the world's software market scale will expand from last year's USD 3.21 billion (HKD 25 billion) to 2021's expected USD 6.35 billion (HKD 49.5 billion), which indicates a huge potential in future business growth.
Dai Yibin, Testin's chief operator and co-founder emphasized that Testin does not want to compete with American companies as they focus on specific test projects, but Testin with comprehensive coverage of services it can fit the localized needs. This has led many international companies to establish partnerships with Testin.
How can Testin open up the global market?
- For companies entering China: Testin is an industry-leading company. It has its experience in all-industries digital and mobile testing and can provide one-stop service for companies. Testin can assist and provide help to foreign companies who want to enter or expand in China.
- For Chinese enterprises going abroad: Testin can provide excellent test services. These can help Chinese enterprises settle quickly in new locations. Testin with its overseas device laboratory and the around-the-world operational tester platform may solve these problems for Chinese companies. The problem of hard to verify tests on local internet and devices can be solved with Testin's laboratory and platform.
With these bidirectional needs of Chinese enterprises going abroad, foreign enterprises entering into China, Testin will build a mature international test platform and set up its brand globally.
Testin (http://www.testin.net) is the global leader in One-Stop-Application cloud testing services for applications such as web, mobile web, H5, native mobile APP, Lite APP, mobile games, VR/AR, wearable, AI, smart home, smart driving, IoT and industrial APP developers to provide the necessary one-stop testing services and quality assurance. Testin is the disruptor of the traditional software testing service mode, combine AI automated real device SaaS testing, crowdsourcing testing, full stack security testing and continuous big data analysis, succeeded not only in capturing the domestic market of China but also in sett its foot of the global arena, has now continued to serve more than 800,000 developers with their 2.3+ million APPs, branding clients including most tier 1 internet entities and McDonald's, Nestle, Starbucks, Daimler, BMW, Philips and Kabam, etc. Testin has been certified by ISO9000, ISO27001, ISO20000, ISO17025, CMMI3 and CNAS, aim to help developers build confidence in their applications and ensure a good user experience. Testin has secured US$84.9 million in 3 rounds of IDG, Banyan, Haiyin, and CEL. Testin has been recognized as 2015 and 2016 Deloitte High-Tech & Growth Top 50 China, Red Herring Finalist 2014 Asia 100, 2015 Global 100 and 2017 Red Herring Global 100 Winner.
For more information on Testin please visit http://www.Testin.net
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