From Wheelchair to Workhorse: Rapper with MS Builds a Brand, Drops Memoir That's Moving More Than Music

Robert "B-Cide" Cardillo II's book "Myelin My Shoes" is now available, blending memoir, music, and merch into one powerful package.

UTICA, N.Y., June 23, 2025 /PRNewswire/ -- Underground hip-hop artist turned author and entrepreneur Robert "B-Cide" Cardillo II has never followed a typical path. Diagnosed with multiple sclerosis in 2011 and now using a wheelchair, Cardillo II has released Myelin My Shoes, a raw and motivational memoir about life before and after MS, how it changed everything, and how he refused to tap out.

What makes this release different? It's not just a book. It's a brand experience, built by Cardillo II himself. With over two decades in the independent music scene and a new drive as an entrepreneur, Myelin My Shoes aims to inspire readers with disabilities, creators facing setbacks, and anyone grinding through adversity.

"This isn't just about music. This is about mindset," says Cardillo II. "MS didn't kill my ambition, it sharpened it. I studied marketing and built a business around my truth."

Built Like a Brand, Not Just a Book

More than a memoir, Myelin My Shoes launches as a full-scale experience:

• Memoir Website: myelinmyshoes.com
• Bundle Site: bundle.b-cide.com — Includes the memoir and a CD soundtrack featuring songs discussed in the book. The soundtrack is also on all major streaming platforms.
• Press Kit: press.b-cide.com — Media, excerpts, author photos
• Streetwear Line: bcideclothing.com — Home of 55 Strong Brand Clothing, inspired by Cardillo II's resilience and a deep lyric from ICP

Cardillo II, active since the early 2000s, is known for lyrical honesty and gritty realism. After MS cut back his touring, he shifted to education, branding, funnels, and fashion design. He credits much of his growth to studying thought leaders like Russell Brunson and Dan Kennedy.

"I built four websites in a day for this project, learned funnel strategy, and created something that lives beyond the music," he says. "I'm proof that you don't need to walk to move people."

Why It Matters

Myelin My Shoes doesn't sugarcoat. The memoir explores dark moments, the early music grind, relationship highs and lows, and the reality of becoming disabled mid-career. But it's also full of humor, hope, and hustle. The soundtrack isn't a gimmick, it's a companion piece, woven into chapters to create a richer, emotional experience.

The memoir joins a growing but still rare category: brutally honest disability stories from creative professionals. Cardillo II sees this book as a launchpad, not a swan song.

"Myelin My Shoes was the first time I laid it all out — the pain, the hustle, the comeback," he says. "I want it to be more than a book. I want it to be a wake-up call."

Now available in paperback, Kindle, and Audible on Amazon, Cardillo II hopes the book reaches MS warriors, the disabled community, underground fans, and aspiring entrepreneurs.

For those looking to connect with a voice that's walked through fire and rolled out the other side with a plan, Myelin My Shoes is more than worth the read.

Press inquiries, interviews, and media kits available at:

Email: 396600@email4pr.com
Phone: 3158320987
Press Kit: press.b-cide.com
All links also available at b-cide.com.

About Robert "B-Cide" Cardillo II
Robert "B-Cide" Cardillo II is a rapper, author, and creative entrepreneur from Utica, NY. Diagnosed with MS in 2011, he turned adversity into drive, building a brand that blends raw storytelling, streetwear, and music. His memoir Myelin My Shoes fuses memoir and music into a narrative about resilience, identity, and reinvention.

SOURCE Robert "B-Cide" Cardillo II