From You Flowers Announces Acquisition of Eve's Addiction
25 Sep, 2013, 08:19 ET
OLD SAYBROOK, Conn., Sept. 25, 2013 /PRNewswire/ -- From You Flowers, the same-day flower delivery company, announced today that it has acquired Eve's Addiction, a leading jewelry retailer of sterling-silver necklaces, earrings, bracelets, and rings.
With the acquisition, From You Flowers expands into the jewelry sector and moves to solidify its position as a major online gifts retailer. Among product choices such as flower arrangements, balloons, and gift baskets, From You Flowers will now add popular jewelry to its repository of gifts for potential customers through cross promotions with Eve's Addiction in the near future. While FromYouFlowers.com and EvesAddiction.com will be operated independently, the acquisition is expected to enhance product offerings for both customer bases.
Besides cross promotions, From You Flowers will be overseeing the jewelry retailer's web development and digital strategy. "We plan on leveraging our proprietary software platform that we built for From You Flowers to carry out a similar growth strategy in the jewelry category," said CEO Mike Chapin.
Founded in 2004 by President and CEO Ray Galeotti, EvesAddiction.com is known for its customizable jewelry, sterling silver jewelry, and celebrity-inspired jewelry. All jewelry, including engraved and other personalized jewelry, ships within 24 hours of a customer's order.
"Bringing Eve's Addiction into our company is a decision that was driven in large by our shared commitment to fast service and to customer-centric product development," said Chapin. "We're pleased to welcome the talented Eve's Addiction team."
"We are excited," Eve's Addiction Founder and CEO, Ray Galeotti, said. "Combining resources with From You Flowers will better serve our customers and launch gift giving to the next level."
EvesAddiction.com was founded in 2004 by President and CEO Ray Galeotti. Specializing in sterling silver jewelry, the site has grown to include a large collection of personalized jewelry such as birthstone jewelry and engraved jewelry, celebrity style jewelry and designer inspired jewelry, monogram necklaces and more. With the site's online customization tool, award winning customer service and constant new arrivals, Eve's Addiction excels in quality, price and style.
Shoppers can conveniently make jewelry purchases 24 hours-a-day, 7 days-a-week via the toll free number, 1-800-679-3837 as well as online at www.EvesAddiction.com.
Founded in 2002 by CEO, Michael Chapin, FromYouFlowers.com is a leading online retailer of flowers, plants, and gift baskets, offering hand arranged, same day flower delivery for every occasion and sentiment. In 2011, the firm was acquired by and currently operates as a subsidiary of Tenth Avenue Commerce, an affiliate of Tenth Avenue Holdings, LLC. Tenth Avenue Holdings is a private diversified holding company.
Shoppers can conveniently make flower, plant, and gift basket purchases 24 hours-a-day, 7 days-a-week via the toll-free number, 1-800-838-8853 as well as online at http://www.fromyouflowers.com.
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