NEW YORK, Sept. 15, 2020 /PRNewswire/ -- Frontline Impact Project is expanding its mission and will now also support heroes on the frontlines of major natural disasters including the Western wildfires and Hurricane Laura. The platform, which The KIND Foundation launched in partnership with dozens of companies in response to COVID-19, will activate its existing infrastructure to shepherd resources like meals, snacks, beverages and personal care items to first responders in need. The announcement comes after extraordinary displays of courage and sacrifice from the nation's firefighters, paramedics and emergency volunteers.
"We started Frontline Impact Project to meet the needs of those on the frontlines of the COVID-19 pandemic. While this work will continue, we are cognizant of the many others risking their lives to keep us safe, particularly as peak wildfire and hurricane seasons approach," says Michael Johnston, President of The KIND Foundation. "Thanks to the generosity of more than 60 companies, we're set up to respond in real time and help take care of America's heroes as they take care of us."
As part of this expansion, Frontline Impact Project has initiated partnerships with leading disaster response nonprofit National Voluntary Organizations Active in Disaster (NVOAD) and product philanthropy and disaster recovery organization Good360 to get donated items to workers across the Gulf Coast and Western United States.
"Nonprofit staff and volunteers work tirelessly to serve survivors impacted by disaster," says Katherine Boatwright, Director of Operations, NVOAD. "Frontline Impact Project's commitment and efforts to supporting those serving on the frontlines of disasters across the country is a welcome addition to the disaster response community."
Since April, Frontline Impact Project has matched more than 650 frontline institutions with companies that have products or services to donate. Resources include food, beverages, personal care items, mental health services and virtual fitness classes. Together with its inaugural partner KIND, the project has donated nearly four million products to date.
"We were looking for a flexible and streamlined way to donate our products," says Aaron Croutch, Executive Vice President, Lenny & Larry's. "Frontline Impact Project gives us the opportunity to scale our giving as the situation demands and reach a deserving audience whose needs are paramount but not always top of mind."
Kara Goldin, Founder and CEO of Hint, adds, "Now, more than ever, it's critical that we support first responders and help keep them healthy and hydrated. Hint has donated water to hundreds of healthcare organizations and first responders across the country, and the Frontline Impact Project has made coordination with a number of those groups much easier."
In addition to Lenny & Larry's and Hint, a number of companies have signed on to support this effort, including Adrenaline Shoc Smart Energy; Belgian Boys; CLEAN Cause; Just the Cheese; Kabaki Tea; Kodiak Cakes; KIND; La Colombe; Neuro; Paunchy Elephant; RISE Brewing Co; ROWDY; Purely Elizabeth; and ZICO Coconut Water.
The KIND Foundation is a charitable organization established by KIND Snacks with a mission to foster kinder and more empathetic communities. Its signature initiative, Empatico, is a video conferencing tool for educators to connect their classrooms with others around the world. In response to the COVID-19 pandemic, the Foundation created Frontline Impact Project, which matches frontline institutions with donated products and services. Together with KIND and more than 60 other corporate partners, the project has donated nearly four million products to date.