FrontStream Unveils #GivingTuesday Impact Dashboard

New microsite shows impact of and encourages participation in #GivingTuesday efforts

Nov 17, 2015, 15:08 ET from FrontStream

RESTON, Va., Nov. 17, 2015 /PRNewswire/ -- FrontStream has released an exciting new #GivingTuesday Impact Dashboard that gives #GivingTuesday participants the ability to see the immediate impact of their giving across multiple channels and immediately get involved by donating to an existing campaign, shopping online charity auctions or creating their own campaign.

#GivingTuesday was launched in 2012 and was designed to build a sense of community in rallying around a day that would serve as a charitable alternative to the heavy-hitting holiday shopping days i.e. Black Friday and Cyber Monday. Since its inception, the phenomenon has grown exponentially and has moved beyond the borders of the U.S. and is becoming a global trend.

FrontStream has been able to track an average 150% increase in the number of donations through their platform year over year and171% spike in overall donations in Canada alone. The total amount raised to date is unknown but the opportunities that charities have to engage with their donors through this type of movement is unprecedented.

In addition to the boost in charitable giving, the social impact of #GivingTuesday is undeniable. On average, about 30% of donation traffic comes in from mobile devices and much of that can be attributed to social activity on Facebook and Twitter which have been huge contributors to the success of #GivingTuesday campaigns; in some cases, social interactions have been responsible for driving upwards of 700% more traffic to donation pages on #GivingTuesday than on an average giving day.

Additional statistics will be available from the #GivingTuesday Impact Dashboard which will constantly grow based upon the flow of additional donations and engagement with #GivingTuesday campaigns from all of FrontStream's donation channels. Whether in the form of direct donations coming from peer-to-peer fundraising & Giving Day pages, online bids tied to charity auctions, donations from workplace giving campaigns or even volunteer hours logged through various fundraising events, goodness will be flowing in from virtually every direction and you can help keep the growth going!

At present, there are three ways to get involved and contribute to the growth of the Impact Dashboard:

  • Supporters and fundraisers can choose to make a direct donation to any number of campaigns. Donations will be calculated and added to the total amount of donations which will be updated each hour.
  • Donors can bid on existing online charitable auctions and nonprofits can setup a charity page in minutes at BiddingForGood.com!
  • Fundraisers and nonprofits alike can immediately set up their own #GivingTuesday campaign! In response to the popularity of #GivingTuesday and the growth of other giving days throughout the year, FrontStream has released a new 'Giving Day' feature on its popular FirstGivingTM platform. The new Giving Day feature can be easily leveraged by nonprofits to build a page for #GivingTuesday (or any giving day for that matter) and encourage their supporters can to build personal and team fundraising pages to create a true fundraising frenzy! Of course, you can also customize your page(s) with your own images and text to really make it sing.

To get in on the Goodness, go to: http://info.frontstream.com/givingtuesday

FrontStream is the complete solution for nonprofit, education and philanthropy.

The FrontStream Philanthropy Platform is an integrated ecosystem of software and services that unifies fundraising, data analysis, event management, employee giving, volunteering, and corporate social responsibility (CSR) initiatives. We provide an unparallelled set of tools and data that enables nonprofits and corporations to better understand and enhance the impact of their collective philanthropic efforts.

For more information about FrontStream's products and services, go to: http://www.frontstream.com

Media Contact: Jon Moore, 202-903-2578, jon.moore@frontstream.com

SOURCE FrontStream



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