Frost & Sullivan Commends Ookla for its All-Encompassing Approach to Dealing with Customers in the Broadband Internet Speed Testing Market
Within just eight years of operation, the company has become synonymous with high quality, accuracy and monetary value
MOUNTAIN VIEW, Calif., Feb. 17, 2015 /PRNewswire/ -- Based on its recent analysis of the broadband Internet speed testing market, Frost & Sullivan recognizes Ookla with the 2014 Global Frost & Sullivan Award for Customer Value Leadership. Ookla's focused approach to understanding market dynamics, changing consumer demands, and increasing competition has helped it devise value-for-money strategies. Such strategies have driven consistent efforts to offer technologically advanced solutions at competitive prices.
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The key solutions that have surpassed industry expectations include NetMetrics, an Internet performance database, and NetGauge, a high-precision tool that maps different network protocols and communication patterns. A robust combination of these solution variants, along with a host of attributes such as ease of use and the ability of its Web-based applications to work seamlessly across operating systems and browsers, have enabled Ookla to make its mark in the market.
Ookla goes far beyond the broadband Internet speed testing concept to provide unparalleled service delivery and enrich the customer purchase experience. The flagship site of the company, speedtest.net, enables end users to measure the essential technical aspects of a broadband connection, including download and upload speeds and latency. To support its NetIndex service, which provides a comprehensive picture of global broadband performance, the company also aggregates nearly 6 billion of these tests and organizes them by geographic region.
Overall, Ookla compiles more than a million speed- and line-quality test results every day and has registered a compounded growth rate of 5 percent every month since September 2007. The company also collects data with the help of a vast array of wireless, wireline and mobile device technologies. This data collection process, along with the use of stringent quality measurement tools to validate that the servers are showing accurate results and leveraging information from daily server statistics and user reports, boosts the customer experience.
"With its all-inclusive solution portfolio, Ookla has gained the patronage of nearly every Internet service provider across the globe," said Frost & Sullivan Program Manager Olga Yashkova-Shapiro. "Players from the corporate, non-profit and government segments—CNN, the Department of Treasury and Disney—also feature on the company's list of prominent customers. In addition to large customers, the company attends to the business requirements of small enterprises, in turn capturing a significant portion of the market."
To retain its stature in the broadband Internet speed testing market, Ookla ramped up its efforts to create a next-generation testing platform—the v3.0 testing engine. Embedded with enriched functionalities, this technological offering outperforms the prevailing v2.0 applications. End users can now test fast connections like Fiber to the Home or Business and Gigabit Ethernet, as well as inherently high-latency connections.
Ookla has also worked with Comcast and Cisco to tap into future trends in the broadband space. These partnerships and joint ventures, as well as the focus on customer feedback, have made the company a renowned name in the broadband Internet speed testing space.
"Without its strong human capital base, however, Ookla would not have been able to differentiate itself from the competition," noted Yashkova-Shapiro. "The chief executive officer plays an instrumental role in defining the corporate objectives and strategies, while the founding members possess expansive industry expertise, which the company leverages to enhance customer value."
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. This award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Ookla
Each day, over 5 million people around the world rely on Ookla's flagship website, Speedtest.net, and iOS and Android apps to provide them with highly accurate, relevant data on their Internet connections. With a combined total of nearly 600 million unique visitors each year and over 6 billion network tests performed since its founding in 2006, Ookla is the global standard in Internet metrics. In addition to Speedtest, Ookla offers enterprise-level tools and real-time data analysis via its NetGauge and NetMetrics services, as well providing a free, aggregated look at global network performance at its NetIndex website. Ookla's solutions have been licensed and translated into over 36 languages for use by 80% of the world's ISPs, thousands of small businesses, federal and state governments, universities and other major organizations. Widely cited by the media, Ookla has established itself as the unquestioned authority on broadband speed and quality. Learn more at http://www.ookla.com
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SOURCE Frost & Sullivan
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