MOUNTAIN VIEW, Calif., Aug. 21, 2014 /PRNewswire/ -- Based on its recent analysis of the social media monitoring and analytics market, Frost & Sullivan recognizes Sprinklr with the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership. Sprinklr's solution is a comprehensive social relationship platform that is more fully-featured than competing social media tools, providing more capabilities, better integration support and customizable performance management.
Sprinklr is attracting large customers who have already experimented with point solutions, as well as those who begin their social media programs by acknowledging their need for an enterprise-scale implementation. Unlike other companies that only offer social media listening and analysis of monitored feeds and crawl data, Sprinklr delivers a more complete solution by offering 20 well-integrated modules.
"The Sprinklr platform is designed to support customers' entire cycle of growth, from social listening and engagement to a fully collaborative social business environment," said Frost & Sullivan Industry Analyst Sandy Borthick. "Sprinklr enables customized metrics and performance management of social flows between the enterprise and its customers. Sprinklr also meets the FINRA, SEC and AICPA SOC guidelines for data retention and compliance."
Unlike many of its peers, Sprinklr integrates directly with most existing enterprise software systems, and the company will develop application program interfaces (APIs) specifically for customers who need additional connections. It also enables custom tagging and tracking of inbound and outbound social interactions, so that service-level agreement (SLA) metrics can be applied and key performance indicators (KPIs) for social responsiveness can be measured.
Instead of rushing a monitoring product to market in the early days of social media, Sprinklr spent more than two years building its solution. The deliberate product construction enabled Sprinklr to deliver a product that reflects its conviction that the number of customer touchpoints within the organization is bound to increase, and that managing social conversations that involve these touchpoints will be as important as managing sales- and service-oriented social media interactions.
In addition to enabling the comprehensive tracking and management of conversations, Sprinklr also supports the next steps enterprises will need to take as they socialize additional business processes. Its platform provides a business framework to manage social channels, social community (or context), social collaboration (both internally and externally), social campaigns (outbound earned, owned and paid media), and content.
Sprinklr runs on the Amazon Web Services (AWS) cloud, using multiple server instances and replicated databases. It ensures business continuity and disaster recovery through systems provisioned across numerous geographic regions with fully replicated backups. Customers who wish to store their own backups can arrange for secured feeds from the AWS cloud.
"Sprinklr has positioned its product to out-compete point solutions by offering a more complete roster of social media monitoring, engagement, management and integration modules, and by articulating a vision for the social future of business practices and processes," noted Borthick. "Enterprise customers are likely to favor Sprinklr over the competition because of its comprehensive approach and fully developed solution."
Each year, Frost & Sullivan presents this award to the company that has developed an innovative product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI potential that it offers to customers, which, in turn, increases customer satisfaction and drives higher market penetration.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas that include leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
Sprinklr provides the technology that enables large brands to manage customer experiences at every social touchpoint across teams, departments, divisions, and geographies. Unlike tools and platforms, Sprinklr is the only fully integrated social relationship infrastructure, ensuring that the voice of the customer is heard throughout the enterprise. Called "the most powerful technology in the market" by a leading analyst, Sprinklr is headquartered in New York City and serves more than 500 clients worldwide including Microsoft, Intel, Virgin America, IHG, and 4 of the top 5 US banks. Visit www.sprinklr.com @sprinklr #SocialAtScale.
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