Frost & Sullivan Honors Interstate Batteries as Nation's Overall Best Brand of Automotive Batteries

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Interstate Batteries continues to dominate the automotive battery market, having been voted the "overall best brand" by nearly 45 percent of automotive technicians for nearly a decade. In contrast, the nearest competitor has never garnered more than 12 percent of the votes.

"In addition to the most 'overall best' ratings, 74 percent of technicians whose shops primarily install Interstate Batteries' products rate Interstate Batteries as the top brand," said Frost & Sullivan program manager Stephen Spivey. "This combination of top 'overall best' rating and a strong leadership index score gives Interstate Batteries the top level of Product Leadership recognition, while its competitors have all polled critically low votes."

Interstate Batteries' brand equity rings true in non-supplier shops as well, as 9 percent of technicians – who do not primarily install Interstate Batteries products – selected it as the "overall best brand."

"Meanwhile, when technicians compared Interstate Batteries to the nearest competitor, the former is the clear leader and is particularly strong on quality, brand reputation, and accuracy of order filling," noted Spivey.

The technicians who rated Interstate Batteries the 'best' often cited the brand's product longevity and "ability to hold a charge." The other popular benefits noted were the brand's wide variety of options, nationwide warranty, efficient delivery, and top-notch customer service.

Each year, Frost & Sullivan presents this award to a company that has developed a product with innovative features and functionality, and is gaining rapid acceptance in the market. The award recognizes the solution's quality and the customer value enhancements it enables.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Interstate Batteries

Interstate Batteries' starting, lighting, ignition (SLI) batteries have been under millions of car hoods since 1952, each one backed by Outrageously Dependable^® service, quality and value. Interstate PowerCare offers premier products, technical expertise and reliable service for critical and motive power needs, and Interstate All Battery Centers meet the growing demand for portable power in both retail and commercial markets. Today, Interstate sells more than 17 million batteries in North, Central and South America and China – and they recycle more than they sell. With a nationwide network of more than 200,000 dealers returning battery cores, they've turned batteries into one of America's greatest recycling successes. For more information, please visit www.interstatebatteries.com.

Interstate Batteries' products are considered the "overall best" for two main reasons: best quality battery and battery maintenance. Since batteries are perishable products, Interstate Batteries provides the necessary maintenance through its 300 distributors and 1,500 route sales managers who visit their dealers about every two weeks to check their batteries on shelves, see if they need to be replaced, and restock sold batteries. This hands-on approach is essential to ensure that all of Interstate Batteries' products are fresh.

While quality and maintenance are the backbone of Interstate Batteries' success, the company's belief system also plays a major role.  The company's mission is to glorify God through its business and to treat others as they would want to be treated. In doing so, they have built a company that honors consumers. Specifically, regarding future consumers, Interstate Batteries has been an Industry leader in recycling efforts and is a global leader in safe lead handling practices, helping our environment support future generations of automotive battery consumers.

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