Frost & Sullivan Lauds KRAIBURG TPE's Provision of Best-in-class Products and Services in the TPE Market

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LONDON, July 30, 2015 /PRNewswire/ -- Based on its recent analysis of the thermoplastic elastomers (TPEs) market, Frost & Sullivan recognises KRAIBURG TPE with the 2015 European Frost & Sullivan Award for Customer Value Leadership. KRAIBURG TPE has established its dominance in the European TPE market with its superior product performance, customized solutions, value-added service models, and consistent customer support.

KRAIBURG TPE's tailor-made solutions have struck a fine balance between price and performance, which has helped it grow in regions with weak economies. These solutions enable original equipment manufacturers (OEMs) to reduce processing costs by simultaneously leveraging the co-injection moulding and extrusion attributes.

"Significantly, the company continues to engage with customers even after the finished product is commercialised so that it can understand the market dynamics and analyse the demand hotspots," said Frost & Sullivan Research Analyst Shubhayan Sarkar. "One of its key competitive factors is boosting ownership value by consistently supplying high-quality products, to minimise the amount of scrap product."

The company offers customers consistent support through all stages of product development and deployment. Value addition remains the key focus for KRAIBURG TPE, for which it leverages its long-term formulation and compounding expertise to develop competitive materials and help customers expand their business.

Besides its robust products and services, KRAIBURG TPE has also fostered strong customer relationships by addressing their issues regarding design, development, and processing. Its proactive research has enabled it to provide varied products, ensuring high degrees of processability and performance for different applications. Furthermore, its dirt-repellent feature and ability to mix with a wide spectrum of colour systems while maintaining a high degree of precision set it apart from similarly formulated products in the marketplace.

KRAIBURG TPE conducts internal workshops to train its sales representatives and technicians on each thermoplastic compound in order to serve its customers better on site. Its keen focus on sustainability, bio-based solutions, and easily recyclable solutions has helped KRAIBURG TPE reinforce its brand. Its brand value got an additional boost when it achieved certifications such as ISO 9001 for its quality management systems, ISO 14001 for its environmental management systems, and ISO 50001 for its energy management systems at its headquarters in Germany.

The company is striving to build a strong customer base all over Europe, and has successfully established relationships throughout the value chain with moulders, component manufacturers, OEMs, and brand owners. Apart from entrenching itself in Germany, it has successfully expanded its footprint in Italy, Spain, Poland, and France. It has also broadened its operations in North America and Asia Pacific through offices and manufacturing facilities in Georgia, USA and Malaysia. Its dedicated R&D facilities in these regions have helped it serve specific customer needs in these regions.

"The company's exhaustive product portfolio, complemented by its superior customisation capabilities, and a highly efficient sales and marketing force, enables KRAIBURG TPE to grow faster than its competitors," observed Sarkar. "Importantly, its constant focus on product development and 360-degree support has considerably bolstered its status in the marketplace."

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on enhancing the return on the investment that customers make in its services or products. The award recognises the company's inordinate focus on augmenting the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About KRAIBURG TPE

KRAIBURG TPE (www.kraiburg-tpe.com) is a global manufacturer of thermoplastic elastomers. From its beginning in 2001 as subsidiary of the historical KRAIBURG Group founded in 1947, KRAIBURG TPE has pioneered in TPE compounds, today being the competence leader in this industry. With production sites in Germany, the US, and Malaysia the company offers a broad range of compounds for applications in the automotive, industrial, consumer, and for the strictly regulated medical sectors. The established THERMOLAST®, COPEC®, HIPEX®, and For-Tec E product lines are processed by injection molding or extrusion and provide numerous processing and product design advantages to manufacturers. KRAIBURG TPE features innovative capabilities as well as true global customer orientation, customized product solutions and reliable service. The company is certified to ISO 50001 at its headquarters in Germany and holds ISO 9001 and ISO 14001 certifications at all global sites. In 2014, KRAIBURG TPE, with over 440 worldwide employees, generated sales of 138 million euros.

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