Frost & Sullivan Notes Martin Dawes Analytics on its Innovative Approach to the Revenue Assurance Marketplace

BOSTON, Sept. 20 /PRNewswire/ -- Martin Dawes Analytics (MDA), a global process analytic software and solutions provider, today announced it has been named as one of the leaders in the Revenue Assurance (RA) market, according to a May, 2010 Frost & Sullivan Stratecast report titled, Revenue Assurance and Cost Management Global CSP Sector Assessment.  The report, which is designed to provide market forecasts, trending and an assessment of the key providers in the RA marketplace, states that the scope for RA activities has expanded considerably in recent years.  Today, a modern RA solution should be a robust platform that includes data management, analytics, fraud control, workflow, and management reporting capabilities.

"We are impressed by the Company's ability to locate the 'sweet spot' between innovative technology and market need," the report stated.  In naming MDA as one of the RA market leaders, the report explains that MDA is "innovative and quick to respond to new business needs."

According to the report, Martin Dawes Analytics' leadership is driven from 3 key areas:

• Visualization - As part of MDA's Adaptive Modeling approach, this feature enables analysts and business subject matter experts (SME) to collaboratively discover and analyze any process.
• Scalability - Allows service providers to rapidly create value with a very small investment, and then seamlessly scale to an enterprise-class RA system capable of processing more than 1.25B CDRs a day, using the resulting working capital to fund expansion.
• Adaptability - Users can extend the solution into new areas of opportunity or risk using the same technology and leveraging the data and analytics from the RA capability to create an endless stream of value.

The report cites, "MDA is one of the smartest and most agile in the business, and the Company's most salient differentiator is its visualization, in both its Business Rules Editor and Inflow Reporting tools, which supports deep information inspection and drill-down along with interactive visualization."

In assessing the desktop capability, the analysis states, "MDA strategically positions its desktop solution within operators where they can provide the greatest immediate value, allowing an easy first sale and creating working capital to expand the system and drive rapid bottom-line performance."

A critical success factor for providers is to leverage or add-on to existing RA capabilities in order to create a constant stream of financial, operational, and customer value.   In commenting on MDA's customer experience management solution, the report states that, "MDA uses a unique analytics approach called process analytics, where it analyzes individual interactions through the lens of a particular customer across the order-to-cash process spectrum."  

"We are obviously pleased with being named a leader in the RA space," said Drew Rockwell, CEO at Martin Dawes Analytics.  "We believe our technology and analytic leadership has been a central reason we've been able to create continuous value for our customers by significantly reducing revenue leakage and systematically reducing operational and customer risk.  We agree wholeheartedly that providers have a powerful opportunity to leverage analytics to create extraordinary value for their organizations, and are pleased that Frost & Sullivan sees us as highly instrumental to drive this value."

About Martin Dawes Analytics

MDA is a global process analytic company that enables our customers to maximize cash from and optimize business operations; notably the complex and critical order-to-cash process. Through our Lavastorm Analytic Platform and associated Adaptive Modeling capability, we deliver powerful solutions, such as revenue assurance, fraud management, customer experience analytics, service delivery analytics, trade & settlement analytics, migration assurance, compliance and risk analytic, and dealer commission analytics. We deliver these solutions in the communications, media, energy, and utility markets, helping our customers optimize current operations and de-risk the transition to new products and new business models.  For more information, visit www.mda-data.com, call +1 617 345 5422 ext. 244 or follow MDA on Twitter at http://twitter.com/MDAData.

SOURCE Martin Dawes Analytics