Frozen Foods in the U.S., 4th Edition

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Frozen Foods in the U.S., 4th Edition

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Sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products—not to increased consumer demand. Contributing to this stagnation are the nation's slow economic recovery; changing consumer eating patterns, shopping patterns and demographics; lack of excitement in frozen foods categories and merchandising; retailers' increased focus on the fresh foods perimeter to the detriment of center store categories; and competition from fresh foods (including prepared fresh foods), shelf-stable foods, and restaurants. This situation presents huge challenges and opportunities for marketers and retailers. Already, major marketers such as ConAgra, Heinz, and Unilever are slimming down and refocusing their brand portfolios. The crucial question is whether—and how—marketers and retailers can reinvent and re-emphasize frozen foods to re-attract consumers to these core center-store categories.

Frozen Foods in the U.S., 4th Edition, a fully updated Packaged Facts report, examines frozen foods across four classifications: Center Plate (frozen dinners/entrees, frozen hand-held non-breakfast entrees; frozen poultry, seafood and meat; frozen pizza; frozen pot pies; and frozen baby food); Vegetables, Appetizers/Snacks, and Sides (plain and prepared frozen vegetables; products positioned as appetizers/snacks or frozen side dishes; and other meal components such as frozen bread/dough, frozen pasta, frozen tortillas, and frozen sauces, gravies and seasonings); Breakfast Foods (waffles/pancakes/French toast; frozen breakfast hand-held entrees; frozen breakfast entrees; and other frozen breakfast foods such as bagels, muffins, and frozen egg substitutes); and Frozen Desserts (including frozen whipped toppings, frozen sweet baked goods, and frozen cheesecakes; frozen pies; frozen fruit; and frozen cookie dough and cookies—ice cream and frozen desserts are excluded). Building on the market tracking and forecasting of previous editions, the report forecasts market size and growth; examines the factors influencing this market; highlights key marketing tactics and new product introductions; and analyzes the demographic and lifestyle shifts representing calls to action to meet the needs of today's shoppers.

Chapter 1: Executive Summary

Introduction

Market Definition: Frozen Foods

Report Methodology

Market Trends

Sales to Near $49 Billion by 2017

Table 1-1: Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)

SymphonyIRI-Tracked Sales Approach $26.2 Billion in 2012

Center Plate Classification Two-Thirds of Frozen Food Sales

Table 1-2: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)

Frozen Dinners/Entrees the Largest Category at $6.1 Billion

Frozen Baby Food Category Tops Percentage Growth

Supermarket/Grocery Store Share Slips to 53%

Figure 1-1: Share of U.S. Retail Dollar Sales of Frozen Foods by Retail Channel, 2012 (percent)

Marketer Overview

Multinational Conglomerates Dominate

Recent Mergers and Acquisitions

Marketing and New Product Trends

Overview

Healthy Eating in the Frozen Aisle

Reformulating Products for Health

Freshness in Frozen

Addressing Allergy Concerns

Improving Microwave Technologies

Oven-Baked Taste from the Microwave

Steaming Hot

Licensed Restaurant Names

Private-Label Penetration Varies Widely by Category

Kroger Launches Simple Truth

Consumer Trends

Frozen Vegetables the Top Category in Packaged Facts Survey

Taste Appeal, Price, Quality the Main Considerations in Choosing Frozen Foods

Preference for Fresh the Chief Reason for Not Buying Frozen

Table 1-3: Reasons for Not Buying Frozen Foods in Last 3 Months, August 2012 (U.S. adults who shop for groceries)

Frozen Vegetables and Pizza the Most Popular Categories,Per Experian Simmons Survey

Household Use by Product Type by Age Group

Household Use by Product Type by Ethnic Group

Regional Preferences for Different Frozen Products

Frozen Food Use Generally Declines with Higher Education and Upper Income Bracket

Frozen Foods Hold Strong Appeal to Families with Children

Chapter 2: Market Trends

Introduction

Market Definition: Frozen Foods

Market Size and Composition

Retail Sales Reach $44.0 Billion in 2012

Table 2-1: U.S. Retail Sales of Frozen Foods, 2008-2012 (in millions of dollars)

SymphonyIRI-Tracked Sales Approach $26.2 Billion in 2012

Table 2-2: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Dollar and Volume Growth, 2011-2012 (in millions of dollars and pound volume)

Center Plate Classification Two-Thirds of Frozen Food Sales

Table 2-3: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)

Frozen Dinners/Entrees the Largest Category at $6.1 Billion

Table 2-4: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Classification and Category, 2011-2012 (in millions

of dollars and pound volume)

Frozen Baby Food Category Tops Percentage Growth

Table 2-5: Top 20 Frozen Food Categories by Percentage Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars and pound volume)

Raw Poultry the Largest Category in Dollar Sales Gains

Table 2-6: Top 20 Frozen Food Categories by Dollar Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)

Supermarket/Grocery Store Share Slips to 53%

Convenience Store Sales

Figure 2-1: Share of U.S. Retail Dollar Sales of Frozen Foods by Retail Channel, 2012 (percent)

Market Outlook

A Mature Market

The Economy and Its Impact on Frozen Foods

Food Shoppers Focus on Value

Eat-At-Home Trend a Double-Edged Sword for Frozen Foods

Challenges for Share of Stomach

Eating Patterns Changing

Shopping Patterns Changing

Challenging Negative Perceptions

Frozen Food Aisles Are Too Cold

New H.J. Heinz Study Measures Shopper Behavior in Stores

Demographics Help Explain Frozen Food Trends

U.S. Population Growing Older and More Diverse

Table 2-7: Demographic Snapshot of the U.S. Population

Overall U.S. Population Is Aging

Figure 2-2: U.S. Population by Age Group, 2011 (percent)

Hispanic Population is Growing Fastest

Figure 2-3: U.S. Population by Race/Ethnicity, 2011 (percent)

Changing Household and Family Composition

Table 2-8: U.S. Households by Type: 1990, 2000, and 2010 (percent)

Hispanic Marketing Opportunities

African-American Marketing Opportunities

Table 2-9: Frozen Foods Categories with High Indexes Among African-American Consumers, 2012 (U.S. adults)

Asian-American Marketing Opportunities

Eating Healthy

Portion Control and Convenience Are Benefits

Retail Deals

Projected Market Growth

Sales to Near $49 Billion by 2017

Table 2-10: Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)

Chapter 3: Competitive Trends

Multinational Conglomerates Dominate

Recent Mergers and Acquisitions

Trend Overview by Classification

Trends in Center Plate

"Full Meal" Options Lose Ground to Poultry, Seafood

Table 3-1: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Center Plate Classification by Category, 2011 vs. 2012 (in millions of dollars)

Single-Serve Dinners/Entrees the Largest Subcategory

Table 3-2: SymphonyIRI-Tracked Dollar Sales of Frozen Dinners/Entrees by Subcategory, 2011-2012 (in millions of dollars)

Nestlé Leads in Single-Serve Dinners/Entrees

Nestlé Also Dominates Frozen Hand-held Entrees

Nestlé Also on Top in Frozen Multi-Serve Dinners/Entrees

Raw Poultry 55% of Poultry Market

Chicken Accounts for Two-Thirds of Frozen/Refrigerated Raw Poultry

Private Label the Biggest Frozen/Refrigerated Raw Poultry

Competitor

Figure 3-1: SymphonyIRI-Tracked Dollar Share: Raw vs. Processed Frozen/Refrigerated Poultry, 2011 vs. 2012 (percent)

Figure 3-2: SymphonyIRI-Tracked Dollar Share of Frozen/Refrigerated (Raw) Poultry by Subcategory, 2011 vs.2012 (percent)

Chicken 97% of Frozen/Refrigerated Processed Poultry Category

Figure 3-3: SymphonyIRI-Tracked Dollar Share of Frozen/Refrigerated Processed Poultry by Subcategory,2011 vs. 2012 (percent)

Tyson Leads Frozen/Refrigerated Processed Poultry Category

Frozen Pizza and Pizza Crusts/Dough

Figure 3-4: SymphonyIRI-Tracked Dollar Share of Frozen Pizza by Subcategory, 2011 vs. 2012 (percent)

Nestlé Leads Frozen Pizza with 46% Share

Fish/Seafood, Cooked Shrimp, and Raw Shrimp

Figure 3-5: SymphonyIRI-Tracked Dollar Share of Frozen Seafood by Subcategory, 2011 vs. 2012 (percent)

Private Label 44% of Frozen Seafood Category

Meat 60% of the Frozen Meat Category

Figure 3-6: SymphonyIRI-Tracked Dollar Share of Frozen Meat by Subcategory, 2011 vs. 2012 (percent)

Frozen Meat Category Highly Fragmented

Table 3-3: Top Marketers and Brands of Frozen Single-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-4: Top Marketers and Brands of Frozen Hand-held (Non-Breakfast) Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-5: Top Marketers and Brands of Frozen Multi-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-6: Top Marketers and Brands of Frozen/Refrigerated (Raw) Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-7: Top Marketers and Brands of Frozen/Refrigerated Processed Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-8: Top Marketers and Brands of Frozen Pizza by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-9: Top Marketers and Brands of Frozen Seafood by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-10: Top Marketers and Brands of Frozen Meat by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Trends in Vegetables, Appetizers/Snacks, & Sides

A Varied Classification

Table 3-11: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Vegetables, Appetizers/Snacks, and Sides Classification by Category, 2011 vs. 2012 (in millions of dollars)

Plain Vegetables Dominate Frozen Vegetables Sales

Figure 3-7: SymphonyIRI-Tracked Dollar Share of Frozen Vegetables by Category, 2011 vs. 2012 (percent)

Private Label 41% of Frozen Vegetable Sales

Frozen Potatoes 96% of Frozen Potatoes and Onion Rings Category

Figure 3-8: SymphonyIRI-Tracked Dollar Share of Frozen Potatoes and Onion Rings by Subcategory, 2011 vs. 2012 (percent)

Heinz and Private Label Capture 80% of Frozen Potatoes and Onion Rings Category

General Mills and Heinz Lead Frozen Appetizers/Snacks

Baked Goods Dominate Frozen Bread/Dough Category

Figure 3-9: SymphonyIRI-Tracked Dollar Share of Frozen Bread and Dough by Subcategory, 2011 vs. 2012 (percent)

T. Marzetti Leads Fragmented Frozen Bread/Dough Category

Table 3-12: Top Marketers and Brands of Frozen Vegetables by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-13: Top Marketers and Brands of Frozen Potatoes and Onion Rings by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-14: Top Marketers and Brands of Frozen Appetizers/Snacks by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-15: Top Marketers and Brands of Frozen Bread and Dough by SymphonyIRI-Tracked Sales and Market Share,2011 vs. 2012 (in millions of dollars)

Trends in Breakfast Foods

Frozen Breakfast Classification Gains 4%

Table 3-16: SymphonyIRI-Tracked Dollar Sales and Share of Breakfast Foods by Category, 2011 vs. 2012 (in millions of dollars)

Kellogg's Eggo Dominates Waffles Category

Hillshire Brands' Jimmy Dean Dominates Frozen Hand-held Breakfasts Category

Hillshire Brands Leads Frozen Breakfast Entrees

Table 3-17: Top Marketers and Brands of Frozen Waffles by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-18: Top Marketers and Brands of Frozen Hand-held Breakfasts by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-19: Top Marketers and Brands of Frozen Breakfast Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Trends in Desserts

Frozen Dessert Classification Includes Frozen Desserts/Toppings, Frozen Pies, and Frozen Fruit

Table 3-20: SymphonyIRI-Tracked Dollar Sales and Share of Frozen Desserts by Category, 2011 vs. 2012 (in millions of dollars)

Frozen Pies by Subcategory

Figure 3-10: SymphonyIRI-Tracked Dollar Share of Frozen Pies by Subcategory, 2011 vs. 2012 (percent)

ConAgra Grabs a Larger Slice of the Pie

Private Label Captures Three Out of Four Frozen Fruit Dollars

Table 3-21: Top Marketers and Brands of Frozen Pies by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Table 3-22: Top Marketers and Brands of Frozen Fruit by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

Natural/Organic Market

Segment Overview

Lunch/Dinner Entrees Largest Frozen Classification in Natural Channel

Table 3-23: Frozen Food Categories by SPINS-Tracked Sales and Market Share, 2011-2012 (in millions of dollars)

Deli Meats and Fruits the Largest SPINS-Tracked Subcategories

Table 3-24: Top 10 Frozen Food Subcategories by SPINSTracked Dollar Sales, 2012 (in millions of dollars)

Frozen Pancakes Subcategory Sees Largest Gains

Table 3-25: Top 10 Frozen Food Subcategories by Percentage Growth in SPINS-Tracked Dollar Sales, 2012 (in millions of dollars)

Chapter 4: Marketing and New Product Trends

Marketing Trends

Overview

Healthy Eating in the Frozen Aisle

Reformulating Products for Health

Freshness in Frozen

Addressing Allergy Concerns

Illustration 4-1: Amy's Kitchen's Website Allows Product Searches for Special Dietary Needs

Improving Microwave Technologies

Oven-Baked Taste from the Microwave

Steaming Hot

Licensed Restaurant Names

Private-Label Penetration Varies Widely by Category

Table 4-1: Private-Label Share of SymphonyIRI-Tracked Dollar Sales of Selected Frozen Foods Categories, 2012 (in millions of dollars)

Kroger Launches Simple Truth

Marketing Trends: Center Plate

Fighting a Decline in Frozen Dinners/Entrees

Trends in Single-Serve Frozen Meals

ConAgra Foods: Healthy Choice and Marie Callender's Baked Entrees

Illustration 4-2: Healthy Choice Baked Taste Entrees

Illustration 4-3: Marie Callender's Comfort Bakes Entrees

Nestlé USA Launches Stouffer's Farmer's Harvest Entrees

Illustration 4-4: Stouffer's Farmers Harvest Steam Meals for One

McCormick & Co Extends Zatarain's Frozen Foods Line

Illustration 4-5: Zatarain's Big Cheesy Pasta Entree

Tyson Foods Introduces Tyson's Mini Bread Bowls

Illustration 4-6: Tyson Mini Bread Bowls

Heinz Drops Boston Market and T.G.I. Friday's Frozen Entrees

Healthy Launches

Nestlé Relaunches Lean Cuisine

Illustration 4-7: Lean Cuisine's Culinary Collection

H.J. Heinz: What's New at Weight Watchers Smart Ones

Illustration 4-8: Weight Watchers Smart Ones Satisfying Selections

Cedarlane Goes Lean

Illustration 4-9: Cedarlane's CedarLean Soup & Wrap Lunch Combos

Illustration 4-10: Cedarlane's CedarLean Egg White Frittatas

Kellogg's Kashi Extends Entrees Line

Illustration 4-11: Kashi Steam Meals

ConAgra's Lightlife Foods Enters Frozen Foods

Illustration 4-12: Lightlife Meat Free Frozen Entrees

Illustration 4-13: Lightlife Veggie Burgers

Multi-Serve Frozen Dinners/Entrees

McCormick's Zatarain's Debuts Meals for Two

Illustration 4-14: Zatarain's Frozen Meals for Two

Nestlé Extends Buitoni Meals for Two

Illustration 4-15: Buitoni Frozen Meals for Two

Unilever Launches Bertolli Premium Meal Soups for Two

Illustration 4-16: Bertolli Meal Soups for Two

Pinnacle: Birds Eye Voila! Family-Sized Bagged Meals

Illustration 4-17: Birds Eye Voila! Complete Bagged Meals for Four

On-Cor: An Old Hand at Family-Size Frozen Meals

Illustration 4-18: On-Cor Family Size Frozen Entrees

Michael Angelo's Adds Meal Starters

Illustration 4-19: Michael Angelo's Meal Starters

Private Label Vastly Underrepresented in Dinners/Entrees

Illustration 4-20: Lunds & Byerly's Better For You Entrees

Illustration 4-21: Wegmans Mac & Cheese Ravioli

Illustration 4-22: Safeway's All-Natural Open Nature Frozen Entrees

Ethnic Flavors

Mexican and Hispanic Entrees

Illustration 4-23: Don Miguel/El Charrito Grande Enchilada Dinner

Illustration 4-24: El Monterey Tamales

Asian Foods—Chinese and Beyond

Illustration 4-25: InnovAsian Caramelized Ginger Pork

Illustration 4-26: Windsor Foods' Tai Pei Stir Fry Creations for Two

Illustration 4-27: Thai Feast Frozen Thai Noodle Entrees

Illustration 4-28: Kusina ni Maria Frozen Filipino Entrees

Illustration 4-29: Crazy Cuizine Frozen Japanese Noodle Entrees

Halal Certification

Illustration 4-30: Saffron Road Halal-Certified All Natural Frozen Entrees

Illustration 4-31: Saffron Road Halal-Certified, All Natural, Gluten Free Breaded Chicken

News in Hand-Held Entrees

Illustration 4-32: Nestlé's Lean Pockets Pretzel Bread Sandwiches

Illustration 4-33: Smucker's Uncrustables Reduced Sugar

Illustration 4-34: El Monterey Single-Serve Burritos

Pizza Marketers Fight Back at Chains

Nestlé USA: DiGiorno, Tombstone, and California Pizza Kitchen

Illustration 4-35: DiGiorno Pizza & Sides

Illustration 4-36: DiGiorno Pizza Dipping Strips

Illustration 4-37: DiGiorno Italian Style Favorites

Illustration 4-38: Tombstone Double Top Pizza

Illustration 4-39: California Pizza Kitchen Limited Edition Pizza

Schwan Consumer Brands: Freschetta and Red Baron

Illustration 4-40: Freschetta Simply…Inspired Pizza

Illustration 4-41: Freschetta By The Slice Pizza

Illustration 4-42: Freschetta Brick Oven Pizza

Illustration 4-43: Red Baron Baron's Best Pizza

Premium "Boutique" Pizza Brands

Illustration 4-44: Palermo's Hand Tossed Style Pizza

Better-For-You Frozen Pizzas

Illustration 4-45: Vitalicious VitaPizza

Illustration 4-46: Better4U Gluten Free Pizza

Illustration 4-47: Udi's Gluten Free Pizza

Illustration 4-48: Naked Pizza Superbiotic Pizza

Illustration 4-49: Bold Organics Gluten- and Dairy-Free Pizza

Illustration 4-50: Kashi Four Cheese Pizza

Illustration 4-51: Annie's Certified Organic Pizza

Poultry, Seafood, and Meat Trends

Poultry

Illustration 4-52: Butterball Turkey Burgers

Illustration 4-53: Golden Platter Gluten Free Breaded Chicken

Illustration 4-54: Gold'n Plump Boxed Frozen Chicken

Illustration 4-55: Perdue Simply Smart Chicken

Seafood

Illustration 4-56: Trident Salmon Burgers

Illustration 4-57: Culinary Delights Cajun Style Selections

Illustration 4-58: Taste of Norway Frozen Salmon Portions

Illustration 4-59: Mrs. Paul's ParchmentBake Tilapia

Illustration 4-60: Sea Best Signature Seafood Dishes

Illustration 4-61: StarKist SeaSations Fish Fillets

Illustration 4-62: StarKist SeaSations Entrees

Meat and Meat Alternatives

Illustration 4-63: Ball Park Flame Grilled Patties

Illustration 4-64: Morningstar Farms Meal Starters Veggie Meatballs

Marketing Trends: Frozen Vegetables, Appetizers/Snacks, and Sides

Adding Excitement to Frozen Vegetables

Illustration 4-65: Birds Eye's GenVeg Promotion

General Mills Debuts Green Giant Seasoned Steamers

Illustration 4-66: Green Giant Seasoned Steamers

Birds Eye Introduces Homemade Inspirations Meal Starter Kits…

Illustration 4-67: Birds Eye Homemade Inspirations Meal Starter Kits

… and Rolls Out Saucy Steamfresh Chef's Favorites

Illustration 4-68: Birds Eye Steamfresh Chef's Favorites

Crunchtables Are a Fun New Way to Eat Vegetables

Illustration 4-69: Crunchtables Crouton-Coated Vegetables

New Potatoes

Illustration 4-70: Ore-Ida Grillers

Illustration 4-71: Alexia Sauté Potatoes & Vegetables

Illustration 4-72: Alexia Seasoned Waffle Fries

Illustration 4-73: Simply Potatoes Seasoned Hash Browns

Illustration 4-74: Simply Potatoes Steamables

Illustration 4-75: Checkers/Rally's Famous Fries

Appetizers/Snacks

Illustration 4-76: Ball Park Frozen Snacks

Illustration 4-77: Hot Pockets Snackers

Illustration 4-78: Farm Rich Stuffed Pretzel Bites

Illustration 4-79: Farm Rich Queso Cheese Bites

Illustration 4-80: Phillips Seafood Flatbreads

Asian and Mexican Appetizers/Snacks

Illustration 4-81: Joyce Chen Potstickers

Illustration 4-82: Windsor Foods' Tai Pei Frozen Asian-Style Wraps

Illustration 4-83: Windsor Foods' Tai Pei Frozen Egg Rolls

Illustration 4-84: El Monterey Snack Bags

Breads Are on a Roll

Illustration 4-85: New York Brand Garlic Knots

Illustration 4-86: Sister Schubert's Sweet Hawaiian Rolls

Illustration 4-87: Rhodes Warm-N-Serv Artisan Rolls

Marketing Trends: Breakfast Foods

Waffles Are Hot

Kellogg's Eggo: 24 Varieties and Counting

Illustration 4-88: Kellogg's Simply Eggo Waffles

Illustration 4-89: Kellogg's Eggo Wafflers

Illustration 4-90: Kellogg's Eggo Protein Waffles

Illustration 4-91: Kellogg's Eggo Homestyle Low Fat Waffles

Illustration 4-92: Eggo Granola Chocolate Chip Waffles

Illustration 4-93: Eggo Thick & Fluffy Mixed Berry Waffles

Van's, the Natural Leader

Illustration 4-94: Van's Power Grains Waffles

Illustration 4-95: Van's Whole Grain Pancakes

Illustration 4-96: Van's Whole Grain English Muffins

Homemade-Style or Restaurant-Style?

Aunt Jemima Goes with Homemade Style

Illustration 4-97: Aunt Jemima Better-for-You Pancakes

IHOP: Restaurant-Style at Home

Illustration 4-98: IHOP at Home Frozen Breakfasts

Protein Is Key in Frozen Breakfast Entrees

Illustration 4-99: Jimmy Dean Delights Breakfast Quesadilla

Illustration 4-100: Weight Watchers Smart Ones Pancakes with Turkey Sausage

Illustration 4-101: Tyson Breakfast Bread Bowls

Illustration 4-102: Pillsbury Egg Scrambles

Illustration 4-103: Cedarlane Egg White Omelettes

Convenient Breakfast on the Go

Illustration 4-104: El Monterey Breakfast Burrito

Illustration 4-105: Pillsbury Grands! Biscuit Sandwiches

Illustration 4-106: Kellogg's Eggo Biscuit Scramblers

Snack-Size Breakfast Products

Illustration 4-107: Jimmy Dean Snack Size Breakfast Biscuits

Illustration 4-108: Bylada Foods Mini Breakfast Bagels

Trends in Desserts

Single Servings

Illustration 4-109: Marie Callender's Single-Serve Cream Pies

Illustration 4-110: Sara Lee Pound Cake Slices

Pies, Cakes, and Cheesecakes

Illustration 4-111: Marie Callender's Peanut Butter Cream Pie

Illustration 4-112: Sara Lee Turtle Crème Pie

Illustration 4-113: Sara Lee Lemon Pound Cake

Illustration 4-114: Wholly Wholesome Gluten Free Pie Shells

Chapter 5: Consumer Trends

Methodology

Frozen Vegetables the Top Category in Packaged Facts Survey

Taste Appeal, Price, Quality the Main Considerations in Choosing Frozen Foods

Preference for Fresh the Chief Reason for Not Buying Frozen

Table 5-1: Frozen Foods Categories Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)

Table 5-2a: Main Considerations for Choosing Frozen Foods

Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)

Table 5-2b: Main Considerations for Choosing Frozen Foods Purchased in the 3 Months, August 2012 (U.S. adults who shop for groceries)

Table 5-3: Reasons for Not Buying Frozen Foods in Last 3 Months, August 2012 (U.S. adults who shop for groceries)

Frozen Vegetables and Pizza the Most Popular Categories, Per Experian Simmons Survey

Household Use by Product Type by Age Group

Household Use by Product Type by Ethnic Group

Regional Preferences for Different Frozen Products

Frozen Food Use Generally Declines with Higher Education…

… and with Higher Income Bracket

Frozen Foods Hold Strong Appeal to Families with Children

Table 5-4: Trended Usage Rates for Selected Frozen Food Categories: 2008, 2010, and 2012 (percent of U.S. households)

Table 5-5: Household Use of Frozen Foods: By Product Category by Age Group, 2012 (index)

Table 5-6: Household Use of Frozen Foods: By Product Category by Ethnic Group, 2012 (index)

Table 5-7: Household Use of Frozen Foods: By Product Category by Region, 2012 (index)

Table 5-8: Household Use of Frozen Foods: By Product Category by Education, 2012 (index)

Table 5-9: Household Use of Frozen Foods: By Product Category by Annual Household Income, 2012 (index)

Table 5-10: Household Use of Frozen Foods: By Product Category by Presence of Children, 2012 (index)

Consumer Trends: Frozen Food Brands

Ore-Ida and Eggo the Most Popular Frozen Food Brands

Table 5-11: Top 10 Frozen Foods Products by Usage Rates, 2012 (percent of U.S. households)

Brand Usage Rates: Center Plate

Stouffer's and Banquet the Favorite Frozen Main Courses

Banquet the Most Popular Frozen Complete (TV) Dinner Brand

DiGiorno the Most Popular Pizza Brand

Tyson the Favorite Brand of Fried Chicken

Gorton's by Far the Most Popular Frozen Prepared Seafood

Demographics of Users Vary by Product Category

Demographic Trends for Selected Frozen Center Plate Brands

Demographics of Frozen Entrees Purchasers by Brand

Demographics of Frozen Dinner Purchasers by Brand

Pizza Is a Youth- and Family-Oriented Product

Demographics of Frozen Fried Chicken Purchasers by Brand

Demographics of Frozen Seafood Purchasers by Brand

Brand Usage Rates: Frozen Vegetables, Potatoes, and Hot Snacks

Store-Brand Frozen Vegetables More Popular Than Green

Giant and Birds Eye

Ore-Ida by Far the Most Popular Frozen Potatoes Brand

Hot Pockets the Favorite Hot Snacks

Demographic Trends for Selected Frozen Vegetables, Potatoes, and Hot Snacks

Few Outstanding Indicators for National Frozen Vegetable Brands

Kids, Large Households Prime Indicators for Frozen Potatoes

Purchasers of Hot Pockets vs. Lean Pockets

Households with Kids a Key Market for Frozen Appetizers/Snacks

Brand Usage Rates: Frozen Breakfast

Demographic Trends for Selected Frozen Breakfast Brands

Frozen Waffles/Pancakes/French Toast Purchasers

Frozen Breakfast Entrees/Sandwiches Purchasers

To order this report:Frozen_Food Industry: Frozen Foods in the U.S., 4th Edition

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