FRS Announces Official Sponsorship Of 2012 Reebok CrossFit Games

Jul 11, 2012, 12:52 ET from The FRS Company

FOSTER CITY, Calif., July 11, 2012 /PRNewswire/ -- The FRS Company, manufacturer of the Healthy Performance™ line of products, is proud to announce that it will be an official sponsor of the 2012 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc.  Elite athletes compete at the CrossFit Games for the crown of the Fittest on Earth™ and a piece of the $1 million purse. The Games, now in their sixth year, will be held July 13-15 at The Home Depot Center in Carson, CA and broadcast worldwide on the ESPN network.

"FRS is excited to announce our partnership with CrossFit and support these athletes in their pursuit of greater performance," commented Matt Kohler, Chief Marketing Officer, The FRS Company. "CrossFit is a natural fit for us, and supports our overall mission to fuel a healthy, active lifestyle for athletes and fans alike."

Open to competitors from around the world through the official website at, the CrossFit Games have been named "one of the fastest growing sports in America," by Forbes. The season kicked off with the Open, with nearly 70,000 competitors participating online and at CrossFit affiliated gyms worldwide. The top athletes and teams in each region from the Open move onto the 17 worldwide Regionals. The best athletes and teams at Regionals will compete at the finals of the 2012 Reebok CrossFit Games.

"We're thrilled to have FRS support the CrossFit Games," said Steve Weiss, Corporate Development, CrossFit, Inc.  "The relationship with FRS was a natural fit given the emphasis they place on trying to maintain a healthy lifestyle. We believe the Games are the ultimate test of fitness, and partners like FRS help support our search for the fittest man and woman on earth."

About The FRS Company
The FRS Company produces a full line of Healthy Performance™ products, including ready-to-drink beverages, chews, powdered drink mixes, shots and concentrates.  FRS® products use the super antioxidant quercetin, found naturally in many fruits and vegetables, which has been shown in multiple clinical trials to provide sustained energy, increased endurance, and immune system support.  Originally developed by a team of health scientists for chemotherapy patients,  FRS products are now championed by some of the world's most elite athletes, such as seven-time Tour de France winner Lance Armstrong, NFL star Tim Tebow, Captain of the US Women's National Soccer Team Christie Rampone and over 20 professional sports teams.  The venture capital and private equity firm, Oak Investment Partners, is a major investor in the company.   FRS products are available online or at major retail stores nationwide.  For a free trial of the product, visit

About CrossFit
CrossFit, Inc. is the world's foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength-and-conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness. CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 4,000 affiliated gyms in the global CrossFit training network. For more information, please visit or

SOURCE The FRS Company