Fruit Juices, Energy & Juice Drinks Market Report 2013

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Fruit Juices, Energy & Juice Drinks Market Report 2013
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Executive Summary

The total UK market for fruit juices, energy and juice drinks grew in value by an estimated 17.1% between 2007 and 2011, while volume sales increased by 7.4%. Following slow growth in 2008, the industry contracted in 2009 as the recession hit, but returned to growth thereafter. This reflects the popularity of the products that make up this market and the innovation and adaptability that characterises new product development (NPD); it should be noted, however, that rises in input costs are also partly responsible for value growth.

Although the health credentials and relatively low prices of soft drinks renders the market less vulnerable to the effects of recession than other markets such as spirits or beer, fruit drinks — especially juices — do still suffer during times of economic crisis. Premium products such as smoothies are particularly vulnerable and risk being crossed off shopping lists in favour of lower cost own-brand options.

Energy drinks appear to be much more resilient to the economic context of recent years than any other sector, exhibiting remarkable value growth of 64.4% since 2007. Globally, these products are taking market share from other sectors. Despite being relatively expensive and containing high levels of caffeine and sugar, products in this sector are extremely popular, particularly among younger people. In light of such strong success, it is likely that the sector will continue to grow in the future.

Consumer demand for convenient, environmentally friendly and healthy products is resulting in a focus on NPD within the juices and smoothies sector; these products already enjoy a very healthy image, yet manufacturers are increasingly focusing on producing new and enhanced versions of existing offers. These may include exotic blends; a focus on 'natural' products; the use of superfruits; or the addition of vitamins or other supplements. These innovations are intended to guard against impending market saturation and consumer concerns about the levels of sugar in fruit juice.

The sector is dominated by large companies, both in terms of production and distribution. It can be difficult for new companies to break into the market and compete with multinationals whose access to economies of scale gives them vast reserves for marketing campaigns and a greater ability to absorb rises in commodity prices. The market is also shaped by the fact that distribution is dominated by supermarkets, which are free to promote their own-brand products as they choose, sometimes at the expense of other brands.

Key Note forecasts that the overall value of the fruit juices, energy and juice drinks market will grow by an estimated 61% between 2012 and 2016. This will be a result of strong growth in the energy drinks sector; general growth due to a more stable economic conditions than evident during the review period; and rising input costs that will increase the value of the majority of products in the market.

Table of Contents

Foreword

Executive Summary

Market Definition

REPORT COVERAGE
MARKET SECTORS
Fruit Juice
Juice Drinks (including Sports Drinks)
Energy Drinks
MARKET TRENDS
Recession
Health-Conscious Nation Focuses on Health and Wellness
The Success of Energy Drinks
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas

Market Size

THE TOTAL MARKET
By Value
By Volume
BY MARKET SECTOR
Fruit Juices
Juice Drinks (including Sports Drinks)
Energy Drinks
OVERSEAS TRADE
General Overview
Imports

Industry Background

RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
Fruit Juices and Nectars Regulations
Other Legislation
KEY TRADE ASSOCIATIONS
British Fruit Juice Association
British Soft Drinks Association
European Fruit Juice Association
Union of European Soft Drinks Associations

Competitor Analysis

THE MARKETPLACE
MARKET LEADERS
AG Barr
Britvic Soft Drinks Ltd
Coca-Cola Enterprises Ltd
Cott Beverages Ltd
Del Monte (UK) Ltd
Gerber Juice Co Ltd
GlaxoSmithKline
Princes Ltd
Red Bull Company
Other Companies
OUTSIDE SUPPLIERS
Processing, Distribution and Packaging
Raw Materials
MARKETING ACTIVITY
Main Media Advertising Expenditure
Other Activities

Strengths, Weaknesses, Opportunities and Threats

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Buying Behaviour

CONSUMER PENETRATION
Fruit and Vegetable Juices
Frequency of Consumption
Type of Drink

Current Issues

FOCUS ON HEALTH AND WELLBEING IS SHAPING THE INDUSTRY'S FUTURE
THE RISE OF ENERGY DRINKS
RECESSION TRENDS
CORPORATE ACTIVITY
LEGISLATIVE CHANGES
THE ENVIRONMENT

The Global Market

TOTAL MARKET SIZE
REGIONAL COMPARISONS
Europe and Turkey
Emerging Markets
MAJOR TRENDS AND THE FUTURE
CONSUMER BEHAVIOUR

Forecasts

INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
The Search for Niche Products and the Growth of Premium Drinks
Continued Focus on Health, Convenience and the Environment

Company Profiles

INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION

AG BARR PLC

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

BRITVIC SOFT DRINKS LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

COCA-COLA ENTERPRISES LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

COTT BEVERAGES LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

DEL MONTE (UK) LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

GERBER JUICE CO LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

GLAXOSMITHKLINE PLC

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

PRINCES LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

RED BULL CO LTD

Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
Structure
Brand Information
Recent Developments
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

Further Sources

Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Understanding Consumer Survey Data

Number, Profile, Penetration
Social Grade
Standard Region

Key Note Research

The Key Note Range of Reports

To order this report:
Juice Industry: Fruit Juices, Energy & Juice Drinks Market Report 2013

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