NEW YORK, June 26, 2025 /PRNewswire/ -- Fruition, the financial empowerment platform dedicated to bringing clarity to personal finance, has partnered with transaction enrichment and insights and analytics specialist Bud Financial ("Bud") to provide more richly personalized financial experiences for their members.
Through the power of Bud's Enrich and Engage products, Fruition will deliver enriched transaction data and intelligent, personalized financial insights to members making it possible for them to make even more informed financial decisions aligned with their financial goals.
Fruition's Folio provides members with a comprehensive view of their financial landscape in a single, intuitive dashboard. With the enriched transaction data from Bud, Folio is even more powerful – illuminating category spending for members and making it easier than ever to budget. Additionally, Fruition will be able to deliver customized, targeted notifications for members based on the smartest transactional data available.
The Fruition platform also bridges technology and human expertise. Leveraging Bud's capabilities, members will be able to share more accurate information in their mentor sessions and mentors will be able to offer tailored education and actionable guidance without wondering about the accuracy of a member's financial landscape.
Fruition's ambitious roadmap will see the company become the first fintech to go live with Bud's Intelligent Search feature. Intelligent Search is Bud's new AI-powered tool which helps users get a handle on their transaction data by using natural language queries as part of a generative AI search experience. The engine understands the context of your keyword. When you search for Netflix, for example, it will not only list matching transactions, but also provide you with a quick summary of your spending in the streaming category, or even highlight the biggest merchants in this group – depending on the data and the question asked.
"This collaboration brings Fruition's members control over their financial futures by leveraging AI-driven insights, relevant education and expert guidance, all underpinned by Bud's market-leading financial models," said Edward Maslaveckas, Co-founder and CEO at Bud. "Fruition's commitment to providing smarter financial guidance makes them the perfect first client of our exciting Intelligent Search capability. We can't wait to see how Intelligent Search helps Fruition's members to take control of their financial data and smash their financial goals."
"On average, we're seeing that 42.6% of all transactions are being enriched more accurately with Bud than with our previous enrichment provider," said Elliott Beaty, VP of Engineering at Fruition. "Our partnership with Bud helps us deliver on our promise of financial understanding and actionable insights. Better data for our members means more accurate understanding of their financial situation."
Experience the power of accurate financial data by signing up for Fruition and connecting your financial accounts at https://www.meetfruition.com/products/features/transaction-details/.
About Bud
Bud Financial ("Bud") enriches financial data, identifying the likes of merchant, category, location and regularity of transactions, to provide actionable insights and readable inputs for LLMs in the financial services industry.
Scaling rapidly, Bud has been a trailblazer in its use of AI since 2015. The company has enabled banks and fintechs worldwide to get customer context from their transaction data so they can personalize the banking experience, proactively manage risk and optimize their business operations.
With tens of billions of transactions processed, Bud's market-leading transactional enrichment, categorization and analysis helps financial institutions to become intelligent enterprises, fully harnessing their customer data and finding new, data-driven opportunities to grow.
More at: thisisbud.com
About Fruition
Fruition is the only personal finance management platform that consolidates financial data feeds in one place while providing actionable insights, educational resources, and real human mentorship for consumers and employees. The fintech startup is on a mission to help Americans break free from their $1.2 trillion of credit card debt and find financial freedom by partnering with employers to offer financial wellness benefits for their workforces.
For more information on our solutions for employers visit workplaces. meetfruition.com, and to see your full financial picture in one place visit meetfruition.com.
SOURCE Fruition Personal Finance, LLC
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