DOWNERS GROVE, Ill., Aug. 13, 2014 /PRNewswire/ -- WomenCertified Inc. is delighted to honor FTD, a premier floral and gifting company, with the 2014 Women's Choice Award seal. This designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to family and friends.
"The Women's Choice Award's mission is to identify which brands are most recommended by women," said Delia Passi, WomenCertified Inc. CEO and Founder. "By carrying the seal, companies like FTD signify their commitment to empower women to make smart buying choices."
"As one of the largest and most trusted online floral and gift retailers in the world, FTD is proud to be a leader in quality, innovation, artistry and dependability," said Rob Apatoff, FTD President and Chief Executive Officer. "Women have great influence when making product recommendations to friends and family, so we are honored to be recognized by women as the most recommended floral delivery brand."
- 90% of Americans will seek out the recommendation of others above all other forms of advertising. (Nielsen 2012)
- 9 out of 10 women would 'definitely' trust a brand more if it carried the Women's Choice Award (Medelia.com 2013)
- Women account for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014)
"When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their commitment to women," adds Ms. Passi. "We are pleased to salute FTD for their focus on excellence, a commitment that is recognized by women nationwide."
"The iconic FTD Mercury Man logo is the symbol for quality and professional floral delivery displayed in nearly 40,000 flower shops worldwide. We are privileged to continue FTD's long-standing tradition of trust and quality by receiving the Women's Choice Award for most recommended floral delivery service. It is a trust that we take very seriously," said Apatoff.
ABOUT FTD COMPANIES, INC. (NASDAQ: FTD)
FTD Companies, Inc. is a premier floral and gifting company. FTD provides floral, gift and related products and services to consumers, retail florists, and other retail locations primarily in the U.S., Canada, the U.K., and the Republic of Ireland. The business uses the highly-recognized FTD® and Interflora® brands, both supported by the iconic Mercury Man logo that is displayed in tens of thousands of floral shops worldwide. Our portfolio of brands also includes Flying Flowers, Flowers Direct, and Drake Algar in the U.K.
ABOUT WOMEN'S CHOICE AWARD
The Women's Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Visit www.WomensChoiceAward.com to learn more.
SOURCE Women's Choice Award