Fuel Industries Partners with Miniclip.com on Their AllGirlArcade.com Property

Traffic-Driving Deal for Hit Gaming Portal will Draw from Miniclip's Massive Online Community of More Than 300 Million Users a Year

All Girl Arcade Site in Development at W!LDBRAIN Entertainment for future television property

Oct 07, 2010, 08:00 ET from Fuel Industries

LOS ANGELES, Oct. 7 /PRNewswire/ -- Fuel Industries, the Ottawa-based producer of popular interactive brands, has signed a deal with Miniclip.com, the world's largest website dedicated to online games for its All Girl Arcade property. The deal will help massively expand AllGirlArcade.com's targeted girl audience through exposure on Miniclip.com.

"After independently growing a strong and loyal user base for All Girl Arcade's Spark City, we're now excited to have access to Miniclip's marketing engine to push millions more," said Mike Burns, CEO of Fuel Industries. Adding, "Miniclip's track-record of building top web brands like Club Penguin and its uniquely engaged audience makes them the perfect partner to help further nurture All Girl Arcade and the Clik Stars into household names."  

Rob Small, CEO, Miniclip, said, "Miniclip's affiliation with All Girl Arcade and its Spark City virtual world provides our female audience with a unique and exciting game experience. The game ideally complements our extensive catalogue of over 600 titles."

Additionally, the deal will help maximize the value of AllGirlArcade.com and Clik Stars properties, which is currently in development at W!LDBRAIN Entertainment, the award-winning entertainment company and one of the world's foremost producers of animation, as part of an overall deal to expand on Fuel Industries popular entertainment properties by developing cross-media ventures including television series and consumer products based on those popular and growing brands.

All Girl Arcade is an entertainment and social networking website for girls which allow users to play games, design and decorate their own apartments, make friends, go shopping and much more.  Created by Fuel Industries, the site also features the Clik Stars Three ultra-modern, tech-savvy girls gamers from three different places meet online in the bustling, vibrant, virtual world of Spark City, where their high-profile, avatar counterparts combine to use their high-tech talents to help other avatars with every manner of problem, mystery, social injustice and fashion faux pas! The portal provides games, user memberships, a point and rewards system, an online mall, user profiles, a friend's network and the ability to play cooperatively with other girls. In addition to the portal's gaming element, girls can earn gems through playing, which they can use at the in-site mall to purchase additional content such as digital gifts for their friends as well as watch exclusive content in the Spark City Theatre.  

About Fuel Industries

Fuel Industries is the intersection of advertising and entertainment - where enjoyment meets solid business strategy.  Fuel marries the best strategists and creatives with an army of in house experts in the fields of animation, design, film and video production, sound design, music and online programming.  For more information visit www.fuelindustries.com and www.allgirlarcade.com.

About Miniclip

With more than 57MM players per month, Miniclip is the world's largest online games website according to Comscore Media Matrix, the leading internet measurement service. The company develops, publishes and distributes more than 600 casual and mobile games. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip.com is the only website to ever win the prestigious Webby Peoples Voice Award, the "Oscars of the Internet" for the Internet's Best Game Site for three consecutive years. For more information, visit www.miniclip.com.

SOURCE Fuel Industries