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Führende Akquisitions-Plattform für Mobile Nutzer, Taptica, führt eine Lösung für Videoanzeigen ein


News provided by

Taptica

May 23, 2013, 04:00 ET

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SAN FRANCISCO, May 23, 2013 /PRNewswire/ --



- Videoanzeigen laufen neben ganzseitigen Anzeigen und Banneranzeigen
- Werbetreibende erhalten einzigartige "Mobile Übernahme"-Funktionen

Taptica, die führende Akquisitions-Plattform für mobile Nutzer, hat eine einzigartige Lösung für Videoanzeigen eingeführt, die es seinem Softwareentwicklungssystem (SDK) ermöglicht, mehrere Anzeigenarten zu unterstützen, einschließlich Videoanzeigen; dies bietet Werbetreibenden zusätzliche Möglichkeiten, ihre Kampagnen zu verbessern.

Werbetreibende sind schon lange sehr an einer derartigen Lösung interessiert. Neueste Erkenntnisse zeigen jedoch, dass diese für Publisher ebenso vorteilhaft ist. Auf der Plattform von Taptica erzielen Publisher 80 % mehr Umsatz mit Videoanzeigen. Dies hat sie dazu veranlasst, Wege zu finden, um Videoanzeigen und ganzseitige Anzeigen auf intelligentere und benutzerfreundlichere Weise in ihre Applikationen zu integrieren. Werbetreibende erhalten dadurch Zugriff auf "Mobile Übernahme"-Funktionen, die es ihnen erlauben, ihre Botschaft über verschiedene Werbemittel zu transportieren und Anwender auf effizientere Weise zu akquirieren.

Für Werbetreibende, die Video- und ganzseitige Anzeigen nutzen, bringt dies viele Vorteile mit sich, da nachweislich 90 % der Anwender, die aus Videoanzeigen umgeleitet werden, ein Spiele-Tutorial vervollständigen, während es bei solchen aus anderen Quellen nur 50 % sind. Im Allgemeinen ist der Customer Lifetime Calue (CLV) von Nutzern, die aus Videoanzeigen oder ganzseitigen Anzeigen kommen, sechs- bis zehnmal so hoch wie der von Nutzern mit denselben demografischen Daten, die aus Standard-Banneranzeigen gewonnen werden.

Derartige Zahlen haben dazu geführt, dass Publisher und Werbetreibende inzwischen eher auf die Arbeit mit Videos und ganzzeitigen Formaten abzielen.

"Wir haben kürzlich eine erhebliche Verlagerung auf unserer Plattform bemerkt, bei der sowohl Werbetreibende als auch Publisher Video- und ganzzeitige Anzeigen als lukrativer ansehen", sagt Kobi Marenko, Präsident von Taptica. "Indem wir verschiedene Werbemittel auf unserem Softwareentwicklungssystem ermöglichen, können wir eine nahtlose Synergie zwischen den Werbetreibenden und den Publishern schaffen, die zu einer wirkungsvolleren Kampagne für beide Seiten führt."

Neben seiner Lösung für Videoanzeigen bietet Taptica verschiedene andere Anzeigentypen an wie zum Beispiel Display-Werbung, Push-Benachrichtigungen, Floating-Anzeigen, Rich-Media-Anzeigen und andere. So ist die Plattform dazu imstande, Kampagnen weiter zu optimieren, indem sie jederzeit den jeweils wirkungsvollste Anzeigentyp anbietet.

Über Taptica:
Taptica ist eine führende Akquisitions-Plattform für mobile Nutzer, die Marken und App-Entwicklern eine ganze Palette an Werbe- und Monetarisierungslösungen bietet und somit für Tausende von Kunden Wert schafft, indem es ihnen dabei hilft, profitable Nutzer zu akquirieren und beträchtliche Umsätze zu generieren.

Pressekontakt:
Naama Hillman
Telefon: +972-(0)9-9532707
[email protected]
http://www.taptica.com

SOURCE Taptica

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