Full Agenda Released For DPAA's Annual Video Everywhere Summit In New York On November 3
Highlights Include Programmatic Buying Session, Ted-Type Talks, Shark Tank Tech Tank, Video Agnostic Planning Debate, a Conversation with a 'Mad Woman'
NEW YORK, Sept. 8, 2015 /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association's (DPAA) newly released agenda for its 2015 Video Everywhere Summit features a host of hot button issues and 14 previously unannounced high profile speakers for the Digital Signage Week event on November 3 at the Crowne Plaza in New York.
Critical issues will be discussed and debated at the eight annual Summit, including programmatic buying, video agnostic planning, ad-tech, the business model of today's ad agencies and the future of retail, IoT and digital place-based media (DPB). Special sessions include Ted-Type Talks from industry leaders, a Shark Tank-style Tech Tank, a conversation about life on Madison Avenue in the 1960's with a "Mad Woman" who made her mark in that testosterone-fueled world, case studies presented by marketers and more. There also will be an exhibit area where delegates can gain first-hand knowledge of the latest technologies and opportunities that exist in the DPB space.
"We've put together an incredible agenda for our 2015 Video Everywhere Summit," said Barry Frey, president & CEO, DPAA. "It's going to be quite a day, as we plan to tackle critical -- and in some cases, contentious -- topics and hear from leading C-suite executives. By day's end I am confident that all attending delegates will come away with actionable insights, new ideas and some great networking contacts."
The full agenda (* indicates newly announced speakers):
8 - 9 am: Registration & breakfast
9 - 9:10 am: Welcome remarks (Barry Frey, president & CEO, DPAA)
9:10 - 9:30 am: Multi-screen Viewing and Engaging with Consumers Everywhere They Want to Be (Chris Curtin*, chief brand and innovation marketing officer at Visa Inc.).
9:30 - 10:30 am: Understanding Today's Agency Business (Stuart Elliott, advertising columnist, Media Village; Rishad Tobaccowala, chief strategist, Publicis Group; Lori Hiltz, CEO, Havas Media).
10:30 - 11 am: Coffee & Networking
11 - 11:30 am: Keynote Address- David Sable*, global CEO, Y&R
11:30 am - 12 pm: Mad Women- The Other Side of Life on Madison Avenue in the 60s and Beyond (Jane Maas*, author and ad creative trailblazer; Cat Greenleaf, host of Emmy Award-winning Talk Stoop, and host, USA Network Daytime).
12 - 1 pm: Shark Tank Tech Tank (Liz Dinnsen, executive director of media, AT&T; Michael Nicholas*, chief experience officer, Assembly; Brent McKay*, founder & CEO, Bulzi Media).
1 - 2:15 pm: Networking Lunch
2:15 - 2:35 pm: Digital Place-Based Activation- Real World Case Studies (Sandy Kolkey*, chief marketing officer, Turtle Wax; Scott Halderman, director, digital & integrated media solutions, teas & flavors, Pepsi Beverages North America)
2:35 - 2:50 pm: The Future of Retail, IoT and Digital Place Based Media (David Roth, CEO, The Store WPP, EMEA and Asia)
2:50 - 3:20 pm: Afternoon Coffee & Networking
3:20 - 4 pm: Advertiser Hot Topics (Fernando Arriola, VP Media & Integration, ConAgra Foods; Benjamin Jankowski, global media, MasterCard)
4 - 4:45 pm: The Great Debate- Video Agnostic Planning (David Poltrak*, chief research officer, CBS Corporation; Kris Magel*, chief investment officer, Initiative; Steven Wolfe Pereira*, vice president of brand strategy & marketing solutions, Oracle; Dave Morgan*, CEO & founder, Simulmedia).
4:45 - 5:30 pm: Programmatic- The Way Forward for Digital Place-Based (Matt Prohaska*, CEO & principal, Prohaska Consulting; Alan Smith*, chief digital officer, Assembly; Jim Mollica*, vice president of digital marketing, Under Armour; Dave Yacullo*, CEO, Outdoor Media Group).
Registration details for the all-day event can be found at http://videoeverywheresummit.com/. Sponsorship and exhibit hall information are available from Noah Klas, DPAA's vice president, member services, at 212-371-8961.
Last year's Video Everywhere Summit attracted a record crowd of 700 media leaders. The event is a must-attend for any marketing, agency and digital place-based network executive seeking actionable insights into the rapidly growing digital place-based sector. In addition to a full day of sessions, attendees have access to an exhibit hall featuring hands-on displays from DPB networks and technology providers.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the "video everywhere" ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere Association™.
Twitter: @DPAAorg
Facebook: facebook.com/DPAAorg
YouTube: youtube.com/user/dpaavision
LinkedIn: www.linkedin.com/company/dpaa
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
[email protected]
SOURCE Digital Place Based Advertising Association (DPAA)
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