LOS ANGELES, April 27, 2016 /PRNewswire/ -- AvatarLabs, the award-winning, full-service digital agency that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies, announced today that its work on the groundbreaking Netflix show, Narcos, has been named the Best Display & Banner Campaign in the Advertising & Media category in the 20th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. This year's other honorees across categories include notable individuals and brands such as First Lady Michelle Obama, Jimmy Kimmel, Jessica Alba, Tumblr, Spotify, HBO, Vice, the New York Times, The Weeknd and more.
AvatarLabs' Webby award honors the company's digital work on Netflix's Narcos, the gripping, true-crime saga of the infamous cocaine kingpin Pablo Escobar and the law enforcement agents sworn to take him down. To introduce domestic and international audiences to this epic drama, Netflix required a suite of high-impact ad units with the flexibility to be adaptable to any market. The dynamic global campaign, based on motion assets, key art and unit photography, included multiple elements that could be swapped out depending on each territory's marketing needs and featured both HTML5 and Flash ads. AvatarLabs created over 100 rich media units with dozens of dynamic variations for each. More information about the award winning campaign can be found here: http://awards.avatarlabs.com/2015/narcos/index.html.
"We are beyond excited to accept this award for a campaign that was almost as much of a thrill to imagine and execute as it was to watch," said Rex Cook, CEO of AvatarLabs. "Working with Netflix to deliver impactful, elegant and dynamic display ads across the globe was a challenge that we gladly met. We are extremely proud of the both the work we put forward and this award honoring it."
"AvatarLabs has set the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "This award is a testament to the skill, ingenuity, and vision of its creators."
AvatarLabs will be honored at the star-studded Webby Awards ceremony on Monday, May 16, 2016 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Fans can watch the show highlights on The Webby Awards' YouTube channel. A full list of both The Webby Awards and Webby People's Voice Winners can be found at webbyawards.com/winners.
AvatarLabs is an award-winning, full-service digital agency founded in 2001 that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies. The company's core expertise encompasses marketing strategy and execution across all digital platforms via websites, social campaigns, viral activities, mobile apps, online media campaigns, video content production and PR stunts. Credits include ground-breaking digital campaigns for some of the highest grossing multiyear franchises including Fox's Avatar, Marvel's Avengers, Lionsgate's The Hunger Games, Warner Bros.' The Dark Knight, HBO's Game of Thrones and many more. AvatarLabs has worked on six of the top ten highest grossing films of all time and has built a successful corporate portfolio with Fortune 500 companies including Mattel, American Greetings, Sony Corporation and Audible. For more information, please visit www.avatarlabs.com, or connect on Facebook and Twitter.
About The Webby Awards
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Xfinity, SeeSo, Google, Vitamin T, YouTube, Adformatie, Advertising Age, Code and Theory, Cool Hunting, Creativepool, Digiday, FITC, Internet Week New York, It's Nice That, Mashable, Mobile Marketing Association, Moleskine, Ninja Marketing, Northside Festival, NUMA, Social Media Week, SoDA, Springwise, Taste Talks, The Drum, The Guardian News Media, The Hollywood Reporter, Tube Filter and VentureBeat.