ST. LOUIS, April 23, 2013 /PRNewswire/ -- Because April 26 is National Hairball Awareness Day, FURminator, hipster cats with "staches" and humans—imitating their cats hacking up hairballs—are helping 90 million felines and their owners deal with a serious problem in a humorous way.
Cats with mustaches are proclaiming that nasty and dangerous hairballs don't have to be a part of a cat's lifetime routine. The "cool cats" are explaining that FURminator deShedding Tools, which are used and recommended by professional groomers and veterinarians, can reduce shedding and hairballs by up to 90 percent.
A gallery of the mustached cats, who use deShed hair as part of their fashion statements, can be viewed at: https://www.facebook.com/FURminator/app_205521576149308
A video of "people on the street" doing impressions of hairball elimination can be seen at: http://youtu.be/ESw5YnhRhvs
Veterinarian Shelby Neely explains that because cats groom themselves with their tongues, they naturally ingest hair in the process. Up to two-thirds of shed hair can be ingested as cats self-groom. These loose hairs can pack together in a cat's stomach and form a hairball. In most cases, the cat will need to vomit to force the hairball out, which is not good for the cat or household. If hairballs are not spit out, they may block the passage of food into the stomach or become impacted, requiring surgery to remove the blockage.
"Traditional hairball treatments (lubricants, diets, etc.) address the problem after the hair has already entered the cat's body. A FURminator deShedding Tool PREVENTS the problem by preventing the hair from getting into the cat's body in the first place," says Dr. Neely. "FURminator stresses preventative care, and that is the true definition of good health!"
FURminator Cat deShedding Tools (small breed MSRP: $42.99 and large breed MSRP: $49.99) are available in long- and short-hair varieties. FURminator Hairball Prevention Waterless Spray for Cats (MSRP: $8.99) and Hairball Prevention Shampoo for Cats (MSRP: $8.99) are available in 8.5-oz. bottles.
Don't let your cat suffer from hairballs. FURminator deShedding Tools, shampoos and hair-care products are sold at pet specialty stores and are also available online at www.FURminator.com.
FURminator enhances relationships between pet parents and their pets with effective and easy-to-use pet grooming products. Based in metropolitan St. Louis, FURminator was founded in 2002 by husband and wife team David and Angela Porter. Sold at pet retailers nationwide, the company's products are available exclusively through select authorized pet industry distributors, professional pet groomers, veterinary practices and rescue organizations and are also available for purchase online or through professional and consumer catalogs. For more information, visit FURminator.com.
©2013, United Pet Group, Inc. – All Rights Reserved. U.S. Patents 6,782,846, 7,077,076, 7,222,588, 7,334,540, 7,509,926, D565,258, D626,295, D626,296, D626,297 and 7,581,514. Additional Patents Pending. FURminator® is a registered trademark of United Pet Group, Inc. Distributed by United Pet Group, Inc., 7794 Five Mile Road, Suite 190, Cincinnati OH 45230, (800) 645-5154.