FusionOne Launches New Social Address Book Service

Focuses Communications with Those Contacts Who Matter Most to Relieve 'Social Media Fatigue'

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Mar 23, 2010, 08:00 ET

SAN JOSE, Calif., March 23 /PRNewswire/ -- FusionOne, the established leader in mobile content portability, today announced a new Social Address Book (SAB) service that aggregates mobile, messaging, Internet and social communications into a contact-centric view for access to friends' activities. The FusionOne SAB service provides easy discovery and publishing for Facebook, Twitter, and other popular social networking sites.

Mobile devices are the center of personal communication, and the address book is the central place for people to connect with their circles of friends through voice and messaging. SAB adds a social communications dimension to the mobile address book by enabling feeds and status updates. In addition, SAB provides "Circles" to automatically organize contacts based on criteria such as communication type, most recent, frequency, privacy, location and source.

The amount of social network messages from many networks can be overwhelming. FusionOne overcomes this challenge with the SAB Social Lens™, which allows users to focus communications on a select group of friends. Social Lens™ filters updates by feed type, sync frequency, location and network type to provide more efficient data and battery life usage. SAB also offers a mobile client and web portal to ensure complete anytime, anywhere access for all user communications.

"There has been a shift from content as king to context as king, as activity from dozens of social networking sites has created so many options that users need a smarter way to discover, manage and share their messages, pictures and videos," said Mohan Sadashiva, senior vice president of marketing at FusionOne. "Users have to prioritize how they share content across Facebook, Flickr, LinkedIn, Twitter, YouTube and the like, thereby placing context to their communications."

SAB helps mobile operators increase revenue from voice, mobile data and messaging usage with a branded mobile address book and contact-centric social networking service. "Social Address Book is currently being deployed with a Tier-1 operator in Latin America, and we are in development with other internationally recognized brands," said Sadashiva. "For partners and operators that want to remain competitive with their own branded service like Google Buzz, Vodafone 360, Nokia Ovi and Apple MobileMe, SAB is an ideal choice to create a value-added benefit for their subscribers."

About FusionOne

FusionOne is the established leader in mobile content portability, working with carriers and service providers to help mobile subscribers transfer their content between mobile devices and share their content across popular internet services. FusionOne pioneered mobile phone content transfer and its award-winning products, including MightyBackup, Handset Transfer Solution, Network Address Book and Social Address Book, currently support millions of subscribers across all major mobile platforms. FusionOne's products have managed and protected more than two billion phone contacts, providing the foundation for the world's largest social network. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.fusionone.com.

FusionOne is a registered trademark of FusionOne, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.