Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B market will outgrow the B2C market by 2025, with China taking the lead. The market is evolving due to shifts in the impact of mobility and role of digital channels. Retailers, in order to cope up with the change in the market, need to incorporate a broader competitive view by prioritising mobile and omnichannel strategies by investing aggressively in the B2B customer experience. The top priority of B2B retailers is to create a unique and personalised experience in delivering services through innovation in technologies.
The area of focus for the B2B vendors has shifted from procurement tools and EDI to hypermarkets, assistive selling, and omnichannel presence. The change is mainly to increase visibility among the other stakeholders and build strong software and infrastructure services.
This study covers the online B2B market in the key economies: US, Germany, Spain, France, UK, China, and Japan. It analyses the online sales in the manufacturing industry and classifies the B2B relationships and working models. The research service also focuses on techniques needed to improve the efficiency of online operations and customer services to enhance future growth opportunities. Profiles of B2B success cases are included and the study concludes with strategic conclusions and key success factors to be considered in the online B2B retailing sector. Some of the critical elements researched in the study include market automation, omnichannel presence, cognitive learning, assistive selling services, and fulfillment process and future innovative technologies such as drone delivery and virtual reality. The base year considered for the study is 2016.
Key Topics Covered:
1. Executive Summary
- Key Findings of the Study
- B2B Online Market Definitions
- Online B2B Market Purview
- Online B2B Market Research Scope
2. Online B2B Market in Key Economies-Estimates on Market Potential
- Estimates of Key B2B Online Markets (Manufacturers Only)
- Manufacturing Online Sales in the United States
- Manufacturing Online Sales in Germany
- Manufacturing Online Sales in the United Kingdom