Future Shop opening new concept Cornwall store on November 21

Company's third smaller format store capable of housing the entire assortment of a large-format store

Announcement Highlights:

• Future Shop is excited to announce the official grand opening date of its Cornwall store is Friday November 21^st
• New store concept represents a bold redesign to small-format Future Shop stores, one that features more than 3000 sq. ft. of retail space and nearly 4,000 sq. ft. of warehouse inventory
• Small-format store will emphasize both online and in-store initiatives, including Reserve and Pick-Up, to present customers with a seamless shopping experience

CORNWALL, ON, Oct. 31, 2014 /CNW/ - Future Shop, Canada's leading retail destination for consumer electronics and lifestyle goods, is pleased to announce a new Future Shop concept store in Cornwall opening next month. Measuring approximately 8,000 sq. ft., the Cornwall Future Shop represents a revolution of the small-format store that focuses on providing unparalleled integration between in-store and online and a seamless customer experience.

"We're thrilled to be launching our third small-format Future Shop store in Cornwall. At Future Shop, we're reinventing our business to meet the ever-changing needs of the connected customer," said Kamy Scarlett, senior vice president of store operations and human resources. "Our Cornwall store is truly a way of meeting and exceeding the Total Retail expectations of our customers, and we can't wait to welcome them to experience this new store for themselves."

What's in-store: Reserve and Pick-up
E-commerce continues to play a vital part of Future Shop's business, and the Cornwall Future Shop is built with the full capabilities of a large-format store, including areas dedicated to company's trademark Reserve and Pick-Up area – where customers can reserve an item online and pick it up within 20 minutes, guaranteed. This area also allows the new store to continue its evolution to best serve Cornwall customers how they like to shop, including a ship-from-store option in the near future.

Smaller footprint, same breadth of product
The product assortment at the Cornwall Future Shop store will be comparable to a full-sized 30,000 sq. ft. store. A primary assortment of items on the display floor will feature grab-and-go electronics, mobile fitness trackers, an Apple store and a focus on smarthome products. There will also be feature prominent displays showcasing the latest and greatest in technology, including smartphones, tablets small appliances and a home theatre show floor that includes a Dolby Atmos audio demo experience.

Third smaller format store built with sustainable design
Future Shop designed and built the Cornwall store based on both consumer insight from the local community, and following successful small format openings in North Vancouver, B.C. and Brockville, ON. It was constructed based on a sustainable design, including the use of skylights and openings throughout the store to allow natural lighting, as well as lit by energy efficient LED light bulbs.

Designed with a visual layout unlike any other Future Shop store, the Cornwall location will feature an open view to the back warehouse, a modernized esthetic and a creative use of warm colours that all contribute to an inviting shopping experience.

Additionally, the store will feature a prominent Geek Squad precinct staffed by Agents who 'service and protect' customers with all their technology needs in-store, in-home and online.

As the November 21^st Cornwall Future Shop Grand Opening Celebration approaches, stay tuned to @FutureShopNews on Twitter and visit www.futureshop.ca/cornwall for more information.

About Future Shop
Founded in 1982, BC-based Future Shop is Canada's leading destination for a total retail experience. With 135 stores across the country, the nation's premier web store (www.futureshop.ca), and unparalleled customer support from Geek Squad both online and in-store, Future Shop continues to be a leader in Canadian retail. Having been recognized for 'Best Omni-Channel Integration' at the 2014 Canada Post E-commerce Innovation Awards, Future Shop delivers the largest in-store selection of consumer electronics and lifestyle goods, and features an expanded assortment of products online at FutureShop.ca. Through its Future Generation Tech Labs community initiative, Future Shop is proud to connect youth with technology to inspire, motivate, and empower their education (see www.futureshop.ca/futuregeneration).

SOURCE: Future Shop