Future Standard and Villanova Athletics Announce Premier Multiyear Partnership

• Future Standard becomes the Premier Partner, Official Jersey Patch Partner, and Exclusive Asset Management Sponsor of Villanova Athletics
• Partnership creates new opportunities to connect clients, advisors, business leaders, and future talent through experiences, shared learning, and meaningful engagement
• Future Standard and the Villanova School of Business to collaborate on thought leadership, professional development, and student engagement initiatives

PHILADELPHIA, Oct. 29, 2026 /PRNewswire/ -- Future Standard, a $94 billion global alternative asset manager, today announced a premier multiyear partnership with Villanova Athletics, bringing together one of the nation's leading universities with one of the fastest-growing firms in alternative asset management.

Under the agreement, Future Standard will become the Premier Partner, Official Jersey Patch Partner, and Exclusive Asset Management Sponsor of Villanova Athletics. The Future Standard logo will appear across all Villanova varsity uniforms and will debut on the men's and women's basketball jerseys when Villanova faces Notre Dame at the "Eternal City Tip-Off" in Rome, Italy, on November 1, 2026.

"The most effective partnerships build on the strengths of both organizations and create opportunities to generate even greater impact together," said Edwin Conway, Chief Executive Officer of Future Standard. "Villanova's combination of academic excellence, national reach, and a highly engaged alumni community makes it a uniquely valuable partner. Together, we will create new opportunities to connect with clients, advisors, business leaders, and future talent through experiences, conversations, and shared learning. The jersey patch may be the most visible expression of the partnership, but the greatest value will come from the relationships, connections, and opportunities our organizations can create together."

The partnership will create opportunities for Future Standard to engage clients, advisors, alumni, students, and business leaders through hospitality, executive programming, events, and other experiences throughout the year. It will also provide a platform for the firm to share insights and deepen relationships across the broader Villanova community.

"At Villanova, we are committed to pursuing excellence and providing an exceptional student-athlete experience," said Eric Roedl, Vice President and Director of Athletics at Villanova University. "We are thrilled to partner with Future Standard, an organization that shares our values and our belief in creating opportunities for student-athletes to succeed in the classroom, in competition, in the community, and beyond. This partnership strengthens our ability to deliver on that commitment, and we look forward to building a lasting relationship that benefits our student-athletes and the broader Villanova community."

Future Standard and the Villanova School of Business intend to collaborate on initiatives designed to expose students to careers in financial services and private markets through mentorship, professional development, networking, and educational programming. The relationship will also create opportunities for engagement between students and professionals across investments, client engagement, capital formation, technology, and operations.

Community impact will also be a central element of the partnership. Future Standard and Villanova will work together on an annual initiative aligned with shared priorities across the Philadelphia region, reflecting both organizations' commitment to creating value beyond campus and competition.

The partnership supports Future Standard's continued growth across institutional and private wealth markets while strengthening its connection to one of the nation's top athletic and educational institutions. It also expands opportunities to engage clients, develop future talent, and support the communities served by both organizations.

About the partnership

The partnership was facilitated by Playfly Sports, the exclusive multimedia rights holder of Villanova Athletics and the sports industry's leading revenue maximization company.

About Future Standard

Future Standard is a global alternative asset manager serving institutional and private wealth clients, investing across private equity, credit, real estate and infrastructure. With a 30+ year track record of value creation and $94 billion in assets under management, we back the business owners and financial sponsors that drive growth and innovation across the middle market, transforming untapped potential into durable value.¹

1. Total AUM estimated as of June 30, 2026.

Contact information

Media
Marc Hazelton
[email protected]

ABOUT VILLANOVA ATHLETICS

Villanova University has a long and storied athletics history defined by excellence both in competition and in the classroom. The Villanova Athletics Department is a community of student-athletes, coaches, and staff whose primary focus is to achieve academic excellence while striving to produce teams and individuals committed to athletic competition and outstanding performance. Villanova Athletics sponsors 24 varsity sports, which together include more than 600 student-athletes. For more, visit www.villanova.com.

ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,200+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S. sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on LinkedIn, Instagram, and X, or visit www.Playfly.com.

SOURCE Future Standard