FutureBrand Strengthens its Leadership Team With Key Hires

LONDON, September 29, 2010 /PRNewswire/ -- FutureBrand has appointed Tom Adams to the role of Chief Digital Officer and Nick Sykes to the role of Managing Director, London.

The newly created Chief Digital Officer role has global responsibility and reflects FutureBrand's ongoing commitment to cutting edge digital thinking across its practice. Adams, who was a co-founder of pioneering digital agency Mook and most recently European Head of Strategy at SapientNitro, is based on London and reports directly to global CEO Patrick Smith and Chairman Christopher Nurko. His initial priority will be to evolve the consultancy's intellectual property, consulting tools and processes with a focus on social technologies.

Adams added: "Brand consulting offers a unique combination of business strategy and creative thinking to determine the long term vision of a brand. There has never been a more important time to do this for companies in every sector, and FutureBrand is uniquely placed to define what this vision should be in a digital world."

Sykes, the new London Managing Director, moves from McCann Worldgroup where he was a Managing Partner responsible for clients such as Barclays, Nestle, The Co-operative and Bacardi. Most recently he has been the client lead for McCann Worldgroup in its role as Official Marketing Services provider to the London 2012 Olympic and Paralympic Games, a role that he will continue to hold in addition to his new role.

Sykes said, "I am thrilled to have the opportuntiy to be part of such an amazing organisation. FutureBrand has a wonderfully robust global network and fantastic local history as well as an enviable client list "

Patrick Smith, global CEO of FutureBrand, commented: "We are delighted to have Tom and Nick on the team leading this important evolution in our business. FutureBrand is here to create the future for our clients and with Tom's combination of digital expertise and Nick's unique combination of business strategy and creative thinking, we have exactly what we need to accelerate client growth for the coming decade."

Notes to Editors

FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games

Website: http://www.futurebrand.com

SOURCE FutureBrand