New Partnership Unlocks Benefits of Web3 for Existing Rakuten Wallet Users Without Clunky Wallet Experience, Eliminating Existing Pain Points
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TOKYO, May 8, 2025 /PRNewswire/ -- Futureverse, a leader in AI and metaverse technology, has officially launched RakutenWallet.Pass in partnership with Rakuten Wallet. Starting today, Rakuten Wallet's users will now have access to onboard seamlessly to an upgraded version of the RakutenWallet.Pass, unlocking web3 benefits like digital ownership and access to immersive experiences. RakutenWallet.Pass is the first version of next-generation commerce through a secure and intuitive digital wallet integration powered by Futureverse's proprietary Pass technology. Both parties have signed a Memorandum of Understanding (MoU) to work together to further the development of web3 and metaverse initiatives.
RakutenWallet.Pass, powered by Futureverse's infrastructure and Layer 1 blockchain The Root Network, is designed to eliminate the complexity of onboarding to web3 and improve interoperability for web3 content in gaming and metaverse applications.
"What we've built with our Pass product is a seamless login experience that any brand, community or commerce giant can use to upgrade their backend technology so consumers can immediately experience the benefits of web3," said Aaron McDonald, CEO & Co-Founder, Futureverse. "We've made the technology itself invisible and have eliminated the roadblocks that consumers and brands usually experience when trying to deliver the value that web3 can provide. The RakutenWallet.Pass will feel simple for any consumer, while the benefits are limitless. Rakuten Wallet's scale and commitment to innovation make them the perfect partner to illustrate how our technology works—allowing millions of users to engage with digital ownership, immersive experiences, and next-gen commerce with ease."
One of the first experiences available is Reebok Impact, where, using Futureverse's AI technology, users can transform cherished photo memories into personalized digital sneakers, choosing from iconic Reebok models like Pump, Classic Leather, or Club C. Starting today, Rakuten users can activate their RakutenWallet.Pass at rakutenwallet.readyverse.com and create their unique Reebok digital collectibles for their avatars to wear with any virtual experience in the Futureverse ecosystem.
With this integration, Rakuten Wallet users don't need deep technical knowledge of blockchain or to jump through hoops in order to engage in upgraded digital interactions. RakutenWallet.Pass is leading the next generation of consumers' digital commerce experience.
About Rakuten Wallet
Rakuten Wallet is a digital asset and cryptocurrency exchange service under Rakuten Group, dedicated to providing secure, user-friendly, and innovative financial solutions. Rakuten Wallet now also offers web3 services and continues to explore and lead advancements in the industry.
About Futureverse
Futureverse is a technology company building the foundation for the next chapter of the internet. Its proprietary tools across AI, blockchain, digital identity, and virtual asset infrastructure power everything from avatars and collectibles to immersive games and expansive metaverse experiences. Futureverse enables brands, developers, and businesses to deepen consumer engagement, unlock new revenue streams, and future-proof their digital strategies. By making onboarding effortless and digital ownership seamless, Futureverse transforms once-complex technologies into simple, invisible experiences. Named one of Fast Company's Most Innovative Companies, Futureverse partners with Netflix, MLB, DC Comics, Rakuten Wallet, Reebok and Warner Bros. to redefine how people connect with brands in an open, interoperable digital world. For more information, visit www.futureverse.com.
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SOURCE Futureverse
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