FVM Honor Hat-trick

May 20, 2015, 10:15 ET from FVM

PHILADELPHIA, May 20, 2015 /PRNewswire/ -- FVM, a fully-integrated B2B marketing agency located in Philadelphia, recently potted two shiny new statues and one glimmering prism for online marketing, design, and an integrated digital campaign.

Univar's Connectivity E-Zine picked up a Gold Davey Award and Gold Content Marketing Award for Best Design, while CommVault's Total Value of Simpana Software took a Silver W3 Award for Integrated Digital Campaign.

Jon Cohen, EVP, says: "In our B2B game, creating cut-through digital content that connects buyers to sellers and affects real business change is what it's all about. So it's nice to receive recognition when you do it well."

"These awards reflect two things we pride ourselves on delivering for our clients: powerful content marketing and effective lead-gen campaigns. And because awards can't be won without trusting and talented clients, my hat goes off to them."

"B2B isn't about print ads, conservative blues, or one-size-fits-all plug and play work. It's human and it's helpful. It's about people. And that's always at the heart of our strategies."

"We have a lot of fun learning what buyers like, how to reach and engage them, and what to do once we have their attention. That's how we get our kicks, and awards are the icing on the cake," he adds.

Connectivity is a monthly Univar e-zine, offering a wealth of advice, information, and education to pest management professionals. With high-design, easy online usability and helpful content, the newsletter improved communication between Univar and its customers, and enjoyed steadily increasing readership.

The Total Value of Simpana Software campaign included content creation, digital strategy, design and development, advertising, PR/social media, email marketing and nurturing. Prospects were driven to a landing page where they could interact with an FVM-developed data storage efficiency calculator, get a personalized report and other assets that helped drive home our message. Over a three-month flight, the tactics paid off in 27,000 unique visits to the website and close to 800 actionable sales leads. The landing page became the most visited on CommVault.com by 15%.

About FVM
FVM is a fully-integrated B2B agency in metro Philadelphia, specializing in software, IT services, specialty chemicals, financial services, manufacturing and education. FVM provides services to local, national and global clients such as Univar, CommVault, BASF, Bayer, Archdiocese of Philadelphia and Philadelphia Gear. http://www.thinkfvm.com/.

For further information contact Tom O'Brien at tobrien@thinkfvm.com