FXTM Brand Ambassador Lewis Pugh Begins the Long Swim

     (Photo: https://mma.prnewswire.com/media/718950/FXTM_Long_Swim.jpg )

Global award-winning forex broker, FXTM, hosted the start of The Long Swim on Thursday, July 12, from Land's End in Cornwall, England. UN Patron of the Oceans and FXTM Brand Ambassador Lewis Pugh has embarked on the greatest challenge of his career: a world-first attempt at swimming the entire length of the English Channel from Land's End to Dover in order to raise awareness about the plastic pollution issues facing the world's oceans.

The Long Swim will be the longest challenge of Pugh's illustrious career as an endurance swimmer and ocean advocate, the first in a planned Action for Oceans campaign over the next decade, with the ultimate goal of getting the UK government to help secure 30% of its seas as Marine Protected Areas (MPAs) by the year 2030. Pugh plans to cover 10-20km a day, estimating that the challenge will take him approximately 50 days. As the sole Lead Partner of The Long Swim, FXTM has merged corporate responsibility with its core values of education, trust and appreciation to successfully partner with a renowned athlete and activist, aligning its brand with a vital cause.

On Tuesday, July 10, an official media launch event was held at the Civil Engineers Institution in London. Nicholas Defteras, CEO of FXTM, said "Lewis' actions are focused on three pillars: he wants to alert us, to inform us, and ultimately to make us more conscientious. We have the exact same pillars at FXTM, because informing and educating our clients is a never-ending process. The motto we chose for this campaign - Our Oceans. Our Time - quite literally highlights the urgency that the issue has. There is never going to be a better time to take action."  

The partnership marks a milestone for both broker and ocean advocate; through the collaboration FXTM is initiating its first global CSR campaign while Lewis Pugh aims to set a new world record upon completion as the first person to swim along the 560km length of the English Channel.

Keep up with his progress by following #FXTMGoesBlue on social channels.  

To read more about this partnership, please visit FXTM.

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