LONDON, April 16, 2012 /PRNewswire/ --
- Sales for small group adventure holidays operator up more than 20% in 2012-
January and February returned the highest sales figures in G Adventures' 21-year history, with passenger numbers up 19% and revenue up 22% for bookings made in the UK market.
Although based in Toronto, 55% of G Adventures' business is done in the UK and Europe and this is growing despite challenging economic conditions.
G Adventures' founder Bruce Poon Tip accredits the company's innovative programming and the support of the UK trade for the growth.
"This achievement is a reflection of our commitment to creating innovative, life-changing travel experiences. It also recognises a number of accomplishments over the past few months," says Bruce Poon Tip, G Adventures' founder.
"Factors that have contributed to this success include the strength of emerging destinations, the launch of our North America programme and outstanding Expedition cruise sales. All supported tremendously by our valued agent partners."
In terms of bookings, destinations recording the greatest increase for 2012 include Bolivia (up 55% on passengers year-on-year), Vietnam, which can be attributed to the introduction of direct flights (up 28%) and classic South America tours to Peru (up 34%) and Nepal (up 33%). Italy has also grown 144% due to the introduction of the 'local living' programme which enables travellers to have a more immersive cultural experience when they travel.
Encouragingly, Japan has bounced back with 138% growth off an already strong passenger base.
"I'm also delighted with the response of the UK market to our new North America programme, launched this year," says Poon Tip. "The UK has sold 42% of trips to North America, which is more than any other region globally."
Additionally, the company's polar expedition cruise sales have increased 76%, in part due to the popularisation of the poles through television shows such as Frozen Planet.
For more information please call 0844 272 2040 or visit http://www.gadventures.com
About G Adventures
G Adventures is an adventure-travel pioneer offering the widest selection of affordable small-group tours, safaris and expeditions to more than 100 countries.
Powered by an international team of passionate travellers, the award-winning trips embrace authentic accommodation, exotic cuisine and local transport to engage travelers with the planet's people, cultures, landscapes and wildlife.
The intimate, authentic and sustainable approach to small-group travel introduces travellers to the highlights of a destination while offering the freedom to explore it on their own. Whatever age, interest, ability or budget, G Adventures has a genuine life-changing experience.
For more information please visit http://www.gadventures.com.