G-SHOCK Leads Timekeeping For The World's Best Wave Riders At Vans US Open Of Surfing

G-SHOCK Returns To Huntington Beach, California For The Annual Competition

Jul 27, 2015, 10:53 ET from Casio G-SHOCK

DOVER, N.J., July 27, 2015 /PRNewswire/ -- Casio G-SHOCK revisits the Vans US Open of Surfing for the ninth year in a row to deliver toughness, innovation and style to the world-renowned surfing competition in Huntington Beach from July 25, 2015 - August 2, 2015.

The nine-day intensive event will include various on-site activations lead by Casio G-SHOCK.  Inclusive of the activities and activations are the G-SHOCK timekeeping on the pier and the famous G-SHOCK 'Tough Toss Game' at the G-SHOCK booth. The booth will include product displays showcasing the Master of G series (GRAVITYMASTER, GULFMASTER, RANGEMAN, MUDMAN), Heather Series, and Neo-Metallic Series from G-SHOCK, the Floral Series and Gold Series from G-SHOCK S Series, and the Sneaker Color Series and Tide Graph Series from BABY-G.

The focal point of the Vans US Open of Surfing and Casio G-SHOCK partnership will take place on the grounds: Hoisted on the always-crowded Huntington Beach Pier will be a massive G-SHOCK watch as the official timer of the event.  

While competitions are underway and over the course of the daily activities, visitors will have an opportunity to play the legendary G-SHOCK 'Tough Toss Game'. The game allows visitors to directly experience the unique toughness and water-resistance capabilities of G-SHOCK watch by throwing them into containers of water for a chance to win prizes including a G-SHOCK bags, T-Shirts, poster and at select times a G-SHOCK watch.

The US Open of Surfing brings the best surfers, skateboarders and BMX riders in the world to California-including Casio G-SHOCK and BABY-G athletes, Yadin Nicol (Surf), Adriano de Souza (Surf), Alejo Muniz (Surf), Pedro Barros (Skate), Lizzie Armanto (Skate) and Malia Manuel (Surf) who will all be competing and hosting autograph signings throughout the competition. Autograph sessions with the G-SHOCK and BABY-G athletes will take place at the Casio G-SHOCK booth between Thursday, July 30th and Sunday, August 2nd at select times.

The Vans US Open of Surfing kicks-off on July 25th and runs through August 2nd, 2015 at Huntington Beach, California. The event, which draws massive crowds each year, is a free-of-charge, open event to the public.

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

Sandrine Charles
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Sue Vander Schans
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