G-SHOCK To Release New Ocean Concept Timepiece

DOVER, N.J., June 6, 2014 /PRNewswire/ -- Casio North America announces the release of a new shock-resistant G-SHOCK watch. Equipped with Triple Sensors for measuring direction, atmospheric pressure/altitude, and temperature, the Gulfmaster GWN-1000 is an ocean concept model inspired by the image of a strong man against rough seas.

The new G-SHOCK Gulfmaster boasts features useful for ocean activities — an atmospheric pressure sensor that can help predict changes in the weather, compass bearing to check the direction to a destination, and a tide graph that indicates the tide level.

Along with digital display of current atmospheric pressure values, the second hand also indicates the change in pressure compared to the previously measured value. The hand points to a number engraved on the bezel, while the angle of the hand indicates the magnitude of the pressure change. A sudden spike or drop in pressure is indicated with an arrow in the inset dial, accompanied by an alarm signal. As a result, the timepiece provides an accurate indication of atmospheric pressure change numerically, along with a more visual impression from the angle of the hand. This allows for an individual to take action when the weather is about to change.

The watch also indicates compass direction with the second hand pointing north, and the angle shown on the LCD. One can use these functions to decide the direction to a destination across the open sea. In addition, the watch comes with a tide graph for pre-set locations so that one can anticipate sea surface conditions at the destination for anchorage, etc. The watch boasts other multiple features useful for ocean activities such as water resistance to 200 meters and two separate LED lights for illuminating the dial and LCD.

Equipped with Smart Access, the Gulfmaster's advanced functions can be operated intuitively. By pulling, turning, and pressing the crown, the world time and all the sensor functions can be accessed with ease. A single button calls up the sensor measurements, and different sounds indicate which sensor mode is in use. The watch also features a new band that is integrated into the case. Made from flexible soft urethane, the band also offers improved comfort.

While providing outstanding functions for ocean activities, the GWN-1000 is still eminently easy to use. It is a watch worthy of an ocean concept G-SHOCK. Going forward, Casio will aggressively promote G-SHOCK Gulfmaster series of G-SHOCK watches, named to capture the image of men tough enough to master the wild sea.

The G-SHOCK Gulfmaster series will retail for $500 and will be available for purchase beginning August 2014 at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up". This 2013, G-SHOCK is celebrating their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

MEDIA INQUIRIES ONLY CONTACT:

Leslie Bishop/Sandrine Charles
Exposure Communications LLC
(212) 226-2530
[email protected]
[email protected]

Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140606/95192

SOURCE Casio