G-SHOCK'S PINK RIBBON MODEL RETURNS: THE GMAS2100PR FUELS THE NEXT BREAST CANCER BREAKTHROUGH

Fourth annual special edition lands October 1 with a $25,000 gift to BCRF and the researchers turning today's science into tomorrow's treatments 

JERSEY CITY, N.J., Sept. 30, 2026 /PRNewswire/ -- Casio America, Inc. today announced the Pink Ribbon Model GMAS2100PR, the fourth special-edition G-SHOCK timepiece underscoring the company's commitment to the Breast Cancer Research Foundation (BCRF). Launching for Breast Cancer Awareness Month, the GMAS2100PR brings the Pink Ribbon initiative to the GMAS2100, the slim, octagonal analog-digital design that has become one of G-SHOCK's most recognizable silhouettes. 

This year, G-SHOCK is donating $25,000, regardless of sales, to BCRF, the largest private funder of breast cancer research in the world. The donation supports BCRF's 2026 campaign, "Today's research. Tomorrow's cures.," which spotlights the work happening right now in labs and clinical trials that become the treatments, earlier detection, and breakthroughs of the future. 

"Every G-SHOCK is built to keep going, and that is what breast cancer research needs from all of us: steady, sustained support,"saidShermeen Greenmun, VP of Timepiece at Casio. "The GMAS2100PR is a way for people to wear that commitment every day, and our $25,000 donation to BCRF goes directly toward accelerating the science that changes what tomorrow looks like." 

Design
The GMAS2100PR features a soft pink resin case and band with vivid magenta accents on the hands, indices, and case markings. A pink ribbon sits on the dial as a quiet, permanent reminder of the cause. The watch ships in exclusive packaging created for the 2026 initiative. Built on G-SHOCK's Carbon Core Guard structure, the GMAS2100PR pairs a compact, wearable profile with the shock resistance the brand is known for, making it an everyday watch that carries a purpose. 

Features
The GMAS2100PR is equipped with the following: 

• Shock resistance 
• 200M water resistance 
• Carbon Core Guard structure 
• Super Illuminator LED Light 
• World Time (31 time zones / 48 cities + UTC) 
• 1/100-second stopwatch 
• Countdown timer 
• 5 daily alarms 
• Hand shift feature 
• 12/24-hour format 
• Approx. 3-year battery life 

About the Partnership
Since BCRF was founded in 1993, breast cancer deaths have dropped 44 percent, progress driven by decades of research turning into real results. BCRF currently supports more than 260 investigators across 17 countries and invested $75.75 million in scientific grants this year. Casio America's Pink Ribbon Model program, now in its fourth year, is part of the company's ongoing commitment to fueling that work. 

G-SHOCK invites customers to join the effort throughout October by wearing the GMAS2100PR, sharing why the cause matters to them, and learning more about breast cancer research at bcrf.org. 

Availability
The Pink Ribbon Model GMAS2100PR ($110) will be available starting October 1 at select retailers, gshock.casio.com, and the G-SHOCK Soho Store. For more information about G-SHOCK and its Pink Ribbon initiative, visit gshock.casio.com. 

ABOUT THE BREAST CANCER RESEARCH FOUNDATION 
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research in the world. Investing in the best minds in science—from those investigating prevention, diagnosis, treatment, survivorship, and metastasis—and foster cross-disciplinary collaboration, BCRF's approach accelerates the entire field and moves us closer to the answers we urgently need to be the end of breast cancer. Learn more and get involved at www.BCRF.org. 

ABOUT G-SHOCK - SHOCK YOURSELF  
G‑SHOCK® was born from one engineer's obsession: build a watch that survives any impact with uncompromising shock absorption. Four decades later, that concept of toughness defines every G‑SHOCK, blending advanced technology with durable case architecture and striking design motifs. Over 150 million watches have sold worldwide, and today G‑SHOCK is the most recognized name in timepiece toughness and durability. Wearing G‑SHOCK, you just might Shock Yourself. Shop gshock.com 

SOURCE Casio America, Inc.