G-Star RAW Opens in Mall of America

NEW YORK, Aug. 9, 2013 /PRNewswire/ -- International denim brand G-Star RAW is pleased to announce the opening of its store in Mall of America in Minneapolis, MN. The new 1,700 square foot G-Star store is located on the Level 1 South wing of the mall and will open its doors to Minneapolis's denim diehards and stylish elite on August 12, 2013.

"We are thrilled to open in Mall of America with one of our longest partners, Brigade, who have supported G-Star within their multi-brand and Q-Store channels for years. This long standing relationship has allowed for a growth strategy which we are both excited to watch unfold in the near future," says Tony Lucia, G-Star's CEO North America.

For more than 20 years, G-Star has been a pioneer in originating the concept of "luxury denim for the streets" and popularizing raw, untreated denim as wearable and desirable apparel.  The latest Minneapolis storefront showcases G-Star's clothing and accessory collections with strikingly minimalist interior design that conveys the brand's philosophy, design aesthetic, and raw authenticity. The G-Star motto – "just the product" – will radiate in the store's monochromatic decor of concrete floors and basic materials such as wood and steel.  

The Mall of America location marks G-Star's 17th store in the United States, joining a list of locations in such prestigious cities as Los Angeles, New York, Miami, Chicago, Boston, San Francisco and Washington, D.C. 

About G-Star RAW

From its conception in 1989, G-Star has been known for its innovative style in the world of denim, consistent research work, eye for detail, and elaborate treatment techniques. This results in authentic products that portray denim craftsmanship with a distinctive design signature, which adds luxury to the raw denim character.  For more on G-Star, please visit: www.g-star.com.

About Mall of America

Mall of America is the nation's largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation's largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul.

SOURCE G-Star RAW