G100 Brasil discusses the aging of the work force in Brazil - the role of the marketing professional and the political and economic outlook for the country

USA - English

• Latin America - español
• Brazil - Português

SAO PAULO, July 4, 2013 /PRNewswire/ -- G100 Lideres Para Sempre ['G100 Leaders for Ever'] – a group that consists of nearly 100 leaders of major Brazilian companies – discussed key issues from a survey conducted by the Getulio Vargas Foundation (FGV - Fundacao Getulio Vargas) on the aging of the work force in Brazil.  The survey drew on the support of PricewaterhouseCoopers (PwC), and interviewed 100 companies in diverse industries.

The study concluded that starting in 2050, the number of workers over the age of 35 and 40 at companies will account for more than half of the work force. This is a reality in European countries, where the aging of the labor force has taken more than 100 years to occur. The aging of the work force in Brazil could be one of the solutions to the scarcity of skilled labor in the market.  Between 1980 and 2000, many professionals were trained and did not practice their profession, causing innumerable problems of shortages of skilled professional, as is the case today with engineers and doctors. Three major factors that will have an impact on work at companies in the years ahead are: automation, sustainability and technology. Read more at the following link: www.grupoe3.com.br/material/meeting_summary_breakfast_lideres_11_06_2013_grupoe3.pdf

Meanwhile, the Marketing & Business G100 – a Group of professionals from the communication and marketing sector – took up two subjects at their meeting: the role of the  Marketing and Communication professional, and the impact of Brazil's current economic scenario and prospects for the future. The group found that there is a bottleneck in the training of its professionals. At present, companies are spending less and less on education and training of their staff.  This being the case, most professional are financing their own studies. Read more at the following link: http://www.grupoe3.com.br/material/meeting_summary_breakfast_mkt_26_06_2013_grupoe3.pdf

About G100 Brasil

G100 Brasil - Grupos de Desenvolvimento Empresarial e Economico ['Business and Economic Development Groups'] — brings together 100 of the main leaders of key Brazilian industries.  Formed through strategic alliances with major educational institutions in Brazil along with other organizations and entities of national and international profile, the aim is to develop content, transfer knowledge, do benchmarking and bring about a deepening of personal and business relationships. The main pillars of formation of these groups encompass their contributions to the country, to society and to the institutions in question, development of new leadership and an orientation towards results.  For more information: http://www.grupoe3.com.br

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SOURCE G100 Brasil