CHICAGO, April 2, 2015 /PRNewswire/ -- The first Grid℠ report for mobile advertising platforms, published today by business software review site G2 Crowd, ranks seven products to help purchasers in their selections.
The Spring 2015 report is based on data from more than 130 reviews written by marketing and advertising professionals.
The Grid℠, which is created from G2 Crowd's software review platform, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.
Mobile advertising software includes campaign management products that automate the processes by which advertisers and marketers buy, manage, and place advertisements on mobile devices such as smartphones or tablets. Mobile advertising include any advertisement that runs on mobile devices such as mobile website display and video ads or in-app ads.
To qualify as a Leader, a product must receive a high customer satisfaction score and have substantial market presence. DoubleClick Digital Marketing was the only Leader named. High Performers have high customer satisfaction scores with a smaller market presence than Leaders. Marin Software, MediaMath, Kenshoo and Sizmek and were named High Performers. Marin Software earned the highest overall customer satisfaction score.
Across all mobile advertising platforms, reviewers reported the product they use meets their requirements at an average rate of 84%, and on average reviewers said they were 81% likely to recommend the product they use. On average, users reported 79% satisfaction on their platform's mobile advertising capabilities.
Some highlights from the mobile advertising reviews on G2 Crowd:
"[DoubleClick's] bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top position)."
- Eitan Rosenberg, Associate Director of Search/Social at MediaVest
"[Marin Software] has continued to be a clear winner in terms of capabilities and keeping up with ever-evolving needs. Compared to previous tools I've used and alternatives I've evaluated, I still think [it] is the best value for all the features and capabilities it enables."
- Laura Cameron, Inbound Marketing Director at Precision Dialogue
"Being able to manage [MediaMath]...has been a huge help in emergency situations. MM is almost always the highest CTR on my campaigns [for which] that is the KPI."
- Jeff Salkowski, Online Media Strategist at Harmelin Media
"The workflow for creating and managing ads is my favorite part of using Kenshoo. It provides a great amount of control without feeling overwhelming. This is critical in an ad ops tool because to be effective you need to come back to use it again and again. With many of the tools out there this feels like a chore. With Kenshoo it feels easy and empowering."
- Kamo Asatryan, Co-Founder and CEO at SendBridge
"Sizmek is very easy to use. It is [an all-inclusive] platform and can handle the workload of a large agency like ours...We are highly satisfied and would recommend the software to anyone and everyone in the marketing field."
- Jeremy Lane, Associate Digital Media Specialist at True Media, LLC
Of the more than 40 software vendors listed in G2 Crowd's Mobile Advertising (Advertiser) category, the seven ranked products each received 10 or more reviews to qualify for inclusion on the Grid℠.
Satisfaction rankings are generated from the user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.
Premium research access can be purchased on the site for $599. These offer the original data for filtering and weighting, as well as individual profiles of each platform with the most helpful positive and negative mobile advertising platform reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the Grid℠ will provide updated rankings based on the latest reviews and social data.
Be sure to check out the new Grid℠ for the best mobile advertising tools and subscribe to the premium research.
About G2 Crowd, Inc.
G2 Crowd, the world's leading business software review platform, leverages its nearly 30,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.
SOURCE G2 Crowd