G2 Crowd's Crowdsourced Rankings Highlight Best Email Marketing Software

ExactTarget, MailChimp, Responsys Named Leaders on the Grid™ Based on Peer Reviews

Nov 12, 2013, 09:00 ET from G2 Crowd

CHICAGO, Nov. 12, 2013 /PRNewswire/ -- G2 Crowd, the trusted source for enterprise software reviews, today released the Grid™ for Email Marketing, which ranks 9 products based on more than 300 user reviews.   

In the first-ever Grid™ for Email Marketing, ExactTarget, MailChimp, and Responsys earned Leader status thanks to their high scale and satisfaction scores. ExactTarget achieved a satisfaction score of 97 and a scale score of 86, both highest among the 9 products included on the Grid™. ExactTarget, which was acquired by salesforce.com in July, also received the highest number of reviews with 102. The Leaders serve different customer segments, as ExactTarget and Responsys are more focused on serving larger enterprises with more complex requirements, whereas MailChimp is more focused on serving the SMB segment or simpler use cases at larger companies. 

Constant Contact, iContact, and Vertical Response were named Contenders based on having significant scale, but not achieving the same high levels of customer satisfaction as the leaders. Bronto, dotMailer, and ExpressPigeon earned High Performer status by achieving high customer satisfaction without having the market share and global scale of the Leaders.

This Grid™ charts only includes best of breed email marketing software. This Grid™ does not include broader marketing automation suites with strong email marketing capabilities such as HubSpot, Marketo, Eloqua, Pardot, and Act-On. These products are included in a separate Grid™ for Marketing Automation. Based on their requirements and budgets, marketers can decide whether a standalone email marketing product or a broader marketing suite is a better fit for their requirements. 

Satisfaction rankings are generated from user reviews consisting of up to 44 questions, and scale is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Across the board, email marketing customers reported a high ROI for investments in email marketing.  Email marketing reviewers reported earning a rapid financial payback period within 6 months of implementation and on average were able to go live within 1 to 3 months. 

"Email marketing has become one of the most important channels marketers use to engage customers and prospects, so picking the right tool is critical to marketing performance," said Godard Abel, co-founder of G2 Crowd. "Large, traditional analysts review email marketing only as part of larger digital marketing suites, but there are many vendors that focus on developing innovative email marketing products that deliver significant value to companies of all sizes. The Grid™ can help companies compare these products and select the right email marketing solution."

G2 Crowd users can compare products on the Grid™ by overall reviews and by specific functions. In email marketing, reviewers rated features and functionality such as list management, A/B testing, and deliverability. Premium research access can be purchased on the site for $499 and offers the original data for filtering and weighting, as well as individual profiles of each software platform with the most helpful positive and negative email marketing reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the Grid™ will provide updated rankings based on the latest reviews and social data.

See the new Grid™ for Email Marketing and subscribe to the premium research here.

About G2 Crowd

G2 Crowd is the trusted site for business software reviews and ratings. Enterprise technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to www.g2crowd.com.