G2 Crowd's Grid for Social Media Monitoring reveals: Brandwatch & Synthesio earn highest customer satisfaction

Crimson Hexagon & mention also named High Performers based on customer satisfaction scores; high market presence helps Radian6 reach Leader status

Mar 27, 2014, 10:03 ET from G2 Crowd

CHICAGO, March 27, 2014 /PRNewswire/ -- G2 Crowd, the source for enterprise software reviews, today released the first-ever GridSM for Social Media Monitoring, which ranks eight products based on customer satisfaction and market presence. Reviews from more than 150 social media professionals helped determine the rankings.

Radian6, part of the Salesforce Marketing Cloud, placed as a Leader thanks to its high market presence and customer satisfaction. Brandwatch earned the highest overall customer satisfaction score and was named a High Performer along with Synthesio, mention, and Crimson Hexagon. High Performers have high customer satisfaction scores and smaller market presence.

Users of the eight social media monitoring products on the GridSM report that they fully implemented the product they use in less than one month on average. Users also say that achieve ROI from the product they use in an average of nine months.

Of the nearly 40 social media monitoring products listed on G2 Crowd, the 8 ranked products each received 10 or more ratings and reviews to qualify for inclusion on the GridSM. Satisfaction rankings are generated from the 45-question user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Some highlights from social media monitoring reviews on G2 Crowd:

"There is so much you can do with Brandwatch; you could use it every day for months and still find new ways of getting value from it." Dominick Soar, Social Media and Content Manager, Ticketscript

"Radian6 has been extremely valuable in identifying threats and opportunities for my company's brand in real-time." Michael Walsh, Senior Manager of Public Relations, Capella University

"(Synthesio) is an excellent tool that works as a starting point to identifying areas of improvements, positive and negative mentions, as well as 'obscure mentions' that you wouldn't normally be aware of, and, of course, 'hot topics' to make sure you're on top of things." Bernardo Donkor, Social Media and Online Analyst, BT

G2 Crowd users can compare products on the GridSM by both overall customer satisfaction and by market presence and momentum data. For social media monitoring, reviewers also rated specific features such as social listening, sentiment scoring, and influencer identification. Premium research access can be purchased on the site for $599 and offers the original data for filtering and weighting, as well as individual profiles of each software platform with the most helpful positive and negative social media monitoring reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the GridSM will provide updated rankings based on the latest reviews and social data.

See the new GridSM for Social Media Monitoring and subscribe to the premium research here.

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