DALLAS, Sept. 14, 2016 /PRNewswire/ -- G6 Hospitality LLC, the parent company of the iconic Motel 6 and Studio 6 brands in the U.S. and Canada, today announced the rollout of the first-ever G6 Revenue Optimization Workspace – or G⁶ROW™  – to its network of corporate-owned properties and franchisees. GROW is a state-of-the-art revenue management system that has been exclusively designed for the economy segment to provide near real-time rate and inventory management from any device, anytime.

"Gone are the days when property and revenue managers have to be tethered to their desks, pouring over pages of data and spreadsheets to make informed decisions about room rates and inventory allotments," said Lance Miceli, Chief Marketing Officer of G6 Hospitality. "Through a fast, responsive and easy-to-use system, G⁶ROW™ provides hoteliers at Motel 6 and Studio 6 with the flexibility and up-to-date information they need to effectively manage their top line from any device, in near real time."

G⁶ROW™ features a unique design that integrates dynamic pricing functionality with business intelligence through a sophisticated rules engine that is intuitive and user-friendly. "Designed on a responsive code base, G⁶ROW™ brings together in a cloud-based platform a comprehensive view of revenue management allowing operators to manage their property whether onsite or remote," said Jeff Winslow, Chief Information Officer of G6 Hospitality.  

There are two unique, yet fully integrated components of the G⁶ROW™ platform. The first component, a proprietary Rate Administration module was designed for maximum efficiency in managing rates, discounts, policies and restrictions and is universal compatible to work together with any Property Management System. The second component, Revenue Optimization, integrates near real-time inventory reconciliation between all channels that facilitates true dynamic pricing. "The product's design allows hoteliers to apply conditional logic or 'rules' to maximize their business and comprehensive business intelligence and notifications to help them make better informed revenue-based decisions in the moment," added Miceli.

Since its acquisition by Blackstone in 2012, G6 Hospitality has been undergoing a complete technology overhaul of its platforms, processes and systems to support its network of more than 1,350 corporate-owned and franchisee properties, and G⁶ROW™ is a core component of this transformation. G6 Hospitality worked with Above Property (Naples, FL) on the development of the G⁶ROW™ system.

About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises more than 1,350 economy lodging locations under the iconic Motel 6 and the extended stay Studio 6 brands in the U.S and Canada, and Hotel 6 and Estudio 6 brands in Latin America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality was rated one of the top ten hospitality companies according to the Hotel Management 2015 Top Hotel Companies rankings list, which evaluated over 260 hotel companies. For more information please visit G6Hospitality LLC.

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SOURCE G6 Hospitality

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