G6 Hospitality Tallies Two New Marketing Awards For Its Mexico Marketing Campaign
The Iconic Brand's Mexico Promotion Awarded Best Graphic Campaign Under Two Categories at The Ibero-American Festival of Promotions and Events 2016
DALLAS, Dec. 21, 2016 /PRNewswire/ -- G6 Hospitality, a top hotel management company known for its iconic economy lodging brands, Motel 6 and Studio 6 in the U.S. and Canada, and Hotel 6 and Estudio 6 brands in Latin America, rounded up a successful 2016 by winning two more prestigious awards for its Mexico campaign. The promotional campaign, launched to introduce the brands to the new market, was recognized as the "Best Graphic Campaign" in two different categories at the Ibero-American Festival of Promotions & Events (FIP) that was held in Buenos Aires, Argentina in December 2016.
The campaign, part of the company's strategic communications plan for Latin America, was launched across Mexico in March 2016 in partnership with Primer Nivel Group, an integrated communications agency based in Mexico City, with the main objective of increasing brand awareness. Brand messaging was successfully executed within a short period of time as Hotel 6 was ranked top four most highly recalled hotel brands in the Bajio area in Mexico. Additionally, the campaign tripled the brand's exposure on social media, achieving a nearly 26 percent increase in reach and coverage in the region.
"We developed this unique marketing program not only to introduce our brands - Hotel 6 and Estudio 6- to the new markets, but also to bring our lodging offerings to the region with a simple and straightforward message: everything you need, nothing you don't," said Lance Miceli, Executive Vice President and Chief Marketing Officer of G6 Hospitality. "We are very pleased with the accolades the campaign has received in the new markets. These awards are a demonstration of the talent and expertise of our teams, and in 2017 we will continue to work diligently to create messages that will resonate with the needs and wants of the travelers in the region."
The Ibero-American Festival of Promotions & Events (FIP) is an international event that analyzes and recognizes the best creative ideas in Ibero-America. This recognition is divided into specific categories such as, Promotional Marketing, Advertising and Events, with more than 40 sub-categories including areas such as TV Advertising, Digital Advertising, Cinema Advertising, Graphic Campaign, Newspapers and Magazines, and Billboards. More than 50 experts from all over the region judged and evaluated the pieces submitted by 19 countries including Chile, Brazil, Uruguay, Colombia, Ecuador, Costa Rica, Costa Rica, Guatemala, Panama, Mexico, Bolivia, the United States, Spain, South Africa and Portugal.
This is the fourth award that the G6 Hospitality's Mexico marketing campaign received since it was launched in March 2016. Previously, the campaign won the 2016 TOTEM Awards' Best Outdoor Campaign, Best Mobility Urban Campaign and Best Overall Marketing Campaign categories, and was overall recognized for the most creative messaging and art design in the outdoor advertising segment.
With more than 50 years of experience in the hotel industry, G6 Hospitality continues with an aggressive plan of expansion of its brands in Latin America. Specifically in Mexico, G6 Hospitality plans to open several hotels in 2017 in cities such as Salamanca, Puerto Vallarta and Queretaro, providing reasonably priced lodging options, serving the interests of local communities, and building on the legacy of an iconic American brand.
To acquire more information related to G6 Hospitality and franchise development please visit: www.g6hospitality.com/franchising.
About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises over 1,350 economy lodging locations under the iconic Motel 6 and the extended stay Studio 6 brands in the U.S and Canada, and Hotel 6 and Estudio 6 brands in Latin America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality was rated one of the top ten hospitality companies according to the Hotel Management 2015 Top Hotel Companies rankings list, which evaluated over 260 hotel companies. For more information please visit G6Hospitality LLC.
About Motel 6
Motel 6 offers the lowest price of any national chain at its 1,350 company-owned and franchised locations throughout the United States and Canada. Growing faster than any of its competitors, Motel 6 has used the tagline, "We'll leave the light on for you®" for more than 29 years, earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including Wi-Fi Internet access, free local calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. Motel 6 is managed and operated by G6 Hospitality LLC. For more information, visit www.motel6.com.
About Hotel 6
Hotel 6 is the newest brand introduced by G6 Hospitality exclusively designed for Latin America. Keeping with the promise of G6 Hospitality's iconic American brands, Hotel 6 will offer a clean, comfortable room and great experiences to travelers in the region. Hotel 6's standard offerings include food and beverage offering, access to internet and parking. Access the latest news at www.g6mediacenter.com or inquire about development opportunities at www.g6hospitality.com.
About Estudio 6
Estudio 6 is the extended stay brand introduced by G6 Hospitality and designed to offer the affordable comfort of furnished studios, low weekly rates and accommodating hotel amenities in Latin America. Estudio 6 properties will be conveniently located nearby major business complexes and shopping areas, offering the best choice of lodging for extended stay travelers. Access the latest news at www.g6mediacenter.com or inquire about development opportunities at www.g6hospitality.com.
SOURCE G6 Hospitality
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