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GAC Motor e Michelin lança primeiro guia da culinária cantonesa
  • Россия - Pусский
  • Latin America - español
  • USA - English
  • France - Français
  • España - español


News provided by

GAC Motor

Nov 14, 2018, 11:04 ET

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GUANGZHOU, China, 14 de novembro de 2018 /PRNewswire/ -- A GAC Motor, principal fabricante chinesa de automóveis, fez parceria exclusiva com a Michelin para co-lançar "O Guia MICHELIN da Alimentação Cantonesa Requintada" (o "Guia"). A primeira edição regional do guia de alimentação de mais prestígio no mundo ficou disponível em 12 de novembro em Guangzhou, na China.

Huang Yongsheng, vice-presidente da GAC Motor; Pascal Couasnon, presidente global da Michelin Mobility Experience; Bruno De-Feraudy, gerente geral da Michelin China; e chefes com estrela Michelin anunciaram conjuntamente o lançamento oficial do "Guia MICHELIN da Alimentação Cantonesa Requintada" (PRNewsfoto/GAC Motor)
A GAC Motor fez parceria com a Michelin para co-apresentar o primeiro guia da culinária cantonesa Michelin do mundo e criar um estilo de vida agradável aos clientes em todo o mundo (PRNewsfoto/GAC Motor)
Yu Jun, presidente da GAC Motor, proferiu um discurso na Move'On, encontro de mobilidade sustentável global da Michelin (PRNewsfoto/GAC Motor)
Huang Yongsheng, vice-presidente da GAC Motor; Pascal Couasnon, presidente global da Michelin Mobility Experience; Bruno De-Feraudy, gerente geral da Michelin China; e chefes com estrela Michelin anunciaram conjuntamente o lançamento oficial do "Guia MICHELIN da Alimentação Cantonesa Requintada" (PRNewsfoto/GAC Motor) A GAC Motor fez parceria com a Michelin para co-apresentar o primeiro guia da culinária cantonesa Michelin do mundo e criar um estilo de vida agradável aos clientes em todo o mundo (PRNewsfoto/GAC Motor) Yu Jun, presidente da GAC Motor, proferiu um discurso na Move'On, encontro de mobilidade sustentável global da Michelin (PRNewsfoto/GAC Motor)

O Guia, que é o primeiro do gênero na história de 118 anos da Michelin, visa a ajudar passageiros globais e amantes da boa comida a descobrir o melhor da culinária cantonesa e cultura chinesa em todo o mundo. No total, 291 restaurantes de todo o mundo foram destacados no guia, com 78 restaurantes estrelados, 62 restaurantes Bib Gourmand e 151 restaurantes premiados com um Prato MICHELIN.

"A GAC Motor considera a oferta dos produtos de ponta da mais alta qualidade como de extrema importância, assim como a seleção de ingredientes o é para a preparação de uma comida cantonesa. Portanto, a GAC Motor tem o orgulho de fazer parceria com a Michelin para co-apresentar o primeiro guia da culinária cantonesa Michelin do mundo, cuja publicação marca um aprofundamento ainda mais de nossa cooperação com a Michelin e destaca nossa busca pela criação de um estilo de vida móvel desfrutável promovendo, ao mesmo tempo, nossos deleites culinários exclusivos e locais, bem como a cultura chinesas ao mundo", declarou Huang Yongsheng, vice-presidente da GAC Motor.

Repercutindo os métodos exclusivos de culinária da cozinha cantonesa e o modo como a culinária cantonesa é apresentada ao mundo, a GAC Motor está trilhando o mesmo caminho e visa a fornecer, fabricar e mesclar as peças automobilísticas mais requintadas, serviço profissional e designs inovadoras para criar veículos excepcionais.

A Michelin é uma das 18 fornecedoras automobilísticas estratégicas de liderança mundial da GAC Motor. Em 2017, a GAC Motor foi a única marca chinesa a estar presente no Move'On, encontro de mobilidade sustentável global da Michelin.

A GAC Motor e a Michelin assinaram um contrato de parceria em novembro de 2017 que incluiu parcerias exclusivas e intercâmbios em áreas de compra de peças sobressalentes, inovação tecnológica, gestão de marcas e alcance de mercados globais. O co-lançamento do Guia Michelin representa um novo capítulo na exploração da parceria à medida que a GAC Motor começa uma nova fase de desenvolvimento internacional.

Mais cooperação internacional

Com o objetivo de desenvolver uma marca de nível internacional, a GAC Motor não apenas solidifica a cooperação estratégica e diversificada com marcas internacionais importantes, mas também continua a trabalhar arduamente no desenvolvimento do mercado internacional.

A GAC Motor lançou um novo slogan de marca "Pursue Greatness" ("Busque a Grandeza", em tradução livre) como parte da comemoração do 10o. aniversário da empresa, celebrando uma nova era e um novo começo para o caminho da marca tanto em operações nacionais quanto internacionais. A empresa está se expandindo rapidamente no mercado global e já conquistou reconhecimento significativo no sudeste da Ásia e no Oriente Médio.

Nos nove dias de 31 de outubro a 8 de novembro, a GAC Motor abriu uma central de atendimento e vendas nos Emirados Árabes Unidos, lançou o GS7 SUV no Kuwait e fez a inauguração da marca na Arábia Saudita e nas Filipinas. Até agora, a GAC Motor entrou em oito mercados no Oriente Médio - Kuwait, Bahrain, EAU, Catar, Líbano, Iraque, Jordânia e Arábia Saudita, e dois mercados no sudeste da Ásia - Filipinas e Myanmar, receberam um feedback positivo de mercado e apresentaram uma imagem de marca de média a alta categoria no mercado do Oriente Médio.

Sobre a GAC Motor

Fundada em 2008, a Guangzhou Automobile Group Motor CO., LTD (GAC Motor) é uma subsidiária do Grupo GAC que figura no 202o. lugar entre as empresas Fortune Global 500. A empresa desenvolve e fabrica veículos, motores, componentes e acessórios automobilísticos de qualidade premium. A GAC Motor agora está classificada em primeiro lugar entre todas as marcas chinesas há seis anos consecutivos no Estudo de Qualidade Inicial da China (IQS) realizado pela J.D. Power Asia Pacific, demonstrando a estratégica centrada em qualidade da empresa desde a pesquisa e o desenvolvimento (P&D), passando pela produção, até a cadeia de suprimentos e vendas e serviços.

Para mais informações, acesse:

Facebook: https://www.facebook.com/GACMotor 
Instagram: https://www.instagram.com/gac_motor 
Twitter: https://www.twitter.com/gac_motor 

Contato com a imprensa:

Sukie Wong
+86-186-8058-2829
[email protected]

Foto - https://mma.prnewswire.com/media/784588/GAC_Motor_Michelin.jpg  
Foto - https://mma.prnewswire.com/media/784589/GAC_Michelin_Cantonese_guide.jpg  
Foto - https://mma.prnewswire.com/media/784590/GAC_president_Move_On_speech.jpg  

FONTE GAC Motor

SOURCE GAC Motor

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