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GAC Motor sa so spokojnosťou s predajom a distribúciou dostáva na čelo čínskeho indexu J.D.Power
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News provided by

GAC Motor

Aug 14, 2017, 15:14 ET

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Stratégia orientovaná na zákazníka vedie ku globálnemu úspechu

GUANGZHOU, Čína, 14. augusta 2017 /PRNewswire/ -- Najrýchlejšie rastúca automobilka v Číne, GAC Motor, sa dostala na siedme miesto čerstvo publikovaného čínskeho indexu spokojnosti s predajom za rok 2017 pod názvom J.D. Power China Sales Satisfaction Index (SSI) v kategórii veľkoobchodu, čo je najvyššie umiestnenie dosiahnuté čínskou automobilovou značkou.

GAC Motor received the highest place among Chinese auto brands, ranking seventh on the 2017 J.D. Power China SSI in the mass market category
GAC Motor received the highest place among Chinese auto brands, ranking seventh on the 2017 J.D. Power China SSI in the mass market category

Umiestnenie na rebríčku SSI, ktorý ponúka kompletný pohľad na predaj a dodávku automobilov, znamená uznanie integrovanej predajnej siete GAC Motor a jej komplexných popredajných služieb. Od júna 2017 má spoločnosť GAC Motor viac ako 470 predajcov na celom svete a očakáva sa, že do konca roka 2017 dosiahne počet 520. Po založení obchodov s klastrovými sieťami má spoločnosť teraz takmer 800 pobočiek, ktoré môžu poskytovať predajné a popredajné služby zákazníkom.

Spoločnosť GAC Motor tiež získala skóre 934 v indexe spokojnosti predajcov (DSI), čo znamená najvyššie hodnotenie v odvetví.

Prezident spoločnosti GAC Motor Yu Jun poznamenal, že Čína je teraz najvýznamnejším automobilovým trhom na celom svete a tieto úspechy sú výsledkom stratégie spoločnosti orientovanej na zákazníka.

„Táto stratégia zaručuje, že naše predajné a servisné tímy poskytujú zákazníkom služby najvyššej kvality. Pomocou všestranných tímov, kultivovania mladých talentov a informačného systému na báze spätnej väzby dokážeme zo spoločnosti GAC Motor urobiť svetovú automobilovú značku."

Zásada spoločnosti GAC Motor, ktorá kladie zákazníka na prvé miesto, tiež priniesla úspech na medzinárodnom trhu. Návštevou a mapovaním medzinárodných trhov s cieľom prispôsobiť stratégie, prideľovanie zdrojov, využívanie technológií a stratégie predaja zodpovedajúcim spôsobom dokázala spoločnosť GAC Motor neustále zlepšovať adaptáciu svojich vozidiel, predaja a služieb.

V roku 2017 spoločnosť GAC Motor otvorila vlajkový obchod a továreň SKD v Nigérii, aby ponúkla nigérijskému trhu na mieru šité služby. Krátko na to založila firma Dangote Group najväčší výrobný konglomerát v západnej Afrike, partnerstvo s GAC Motor na nákup vozidiel pre firemné použitie.

Spoločnosť GAC Motor tiež nasadila štandardizovanú stratégiu riadenia celosvetovej predajnej siete, popredajných služieb, tímov na podporu trhu a zástupcov služieb zákazníkom, aby uspokojila potreby všetkých zákazníkov.

„V budúcnosti spoločnosť GAC Motor plánuje pridať do globálnej siete viac servisných centier a predajcov, zabezpečiť racionálnu distribúciu svojho priemyselného reťazca, ktorý sa drží svojej zákaznícky orientovanej stratégie," povedal Yu. „Budeme budovať medzinárodnú značku a podporovať zážitkový marketing a zároveň hľadať medzinárodných predajcov na báze nášho popredajného systému služieb."

S cieľom uviesť na trh viac modelov na uspokojenie dopytu ponúkne spoločnosť GAC Motor stále viac možností pre spotrebiteľov vrátane robustného modelu SUV GS7 a subkompaktného SUV GS3, ktoré sa objaví v predajniach v auguste.

O spoločnosti GAC Motor

Dcérska spoločnosť skupiny GAC Group, firma GAC Motor vyvíja a vyrába vozidlá, motory, komponenty a automobilové doplnky najvyššej kvality a v roku 2016 dosiahla medziročný rast 96%, najvyšší spomedzi všetkých čínskych značiek. GAC Motor sa umiestnil na piatom mieste spomedzi všetkých značiek v rámci úvodnej štúdie kvality J.D. Power Asia Pacific China za rok 2016, čo je najvyššie umiestnenie zo všetkých čínskych značiek už štvrtý rok za sebou.

Viac informácií nájdete na:

Facebook: https://www.facebook.com/GACMoto
Instagram: https://www.instagram.com/gac_motor
Twitter: https://twitter.com/gac_motor

Kontakt pre médiá:

Sukie Wong 
+86-186-8058-2829 
[email protected]

Taki Jiang 
+86-134-5028-4242 
[email protected]

Foto - https://mma.prnewswire.com/media/544636/GAC_Motor.jpg

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