Gaggenau Teams Up With The Lambesis Agency to Create Restaurant 1683
The Immersive, Multi-Sensory Pop-Up Restaurant Transported Guests to the historic Black Forest of Germany
SAN DIEGO, Dec. 15, 2016 /PRNewswire/ -- Gaggenau, the German manufacturer of elite luxury home appliances, teamed up with San Diego based The Lambesis Agency, a full-service brand development agency, to recreate Gaggenau's historic birthplace in The Black Forest in southwest Germany, bordering France. Together with three Michelin Star chef Daniel Humm, award-winning architect Hendrik Müller of einszu33, and set designer Stefan Beckman, The Lambesis Agency transformed New York's famed Chelsea district at Art Beam into a literal Black Forest in 1683. Complete with forest inspired cuisine, artfully crafted with Gaggenau's ultra-luxury appliances, a Cesare Cera soundtrack, a live blacksmith and German folklore enriched the forest ambiance. Immersing an elite American guest list, the multi-sensory experience transcended the parameters of a typical brand experience with three centuries of Gaggenau history and culture.
"Restaurant 1683 is one of those rare, money can't buy experiences, bringing Gaggenau to life in a subtle, yet powerful manner," said Architectural Digest Publisher/ Chief Revenue Officer and event guest Giulio Capua.
Originally tasked with introducing Gaggenau to an elite, and often hard to reach, American customer, Restaurant 1683 ignited an unprecedented response from the luxury culinary world. With only 250 exclusive guests in attendance over the four-day event in September, influencers, celebrities and elite guests sparked a social and media reach that exceeded 80 million brand impressions. Extending into media, digital, public relations, advertising, CRM and social, the 'Restaurant 1683' campaign is only just beginning.
"The Lambesis Agency helped elevate Gaggenau to an uncontestable, highly visible lifestyle brand and the authority of culinary luxury," said Natascha Kruusi, Sr Marketing Manager for Gaggenau. "We are excited to build on this great and successful momentum in 2017."
The momentum of the NYC event will continue with real world and digital experiences over the next three years with additional Restaurant 1683 pop-up events and a series of exclusive showroom and retailer experiences.
"Restaurant 1683 was designed to immerse people in the epicurean lifestyle of Gaggenau by creating the most luxurious culinary experience possible," said Chad Farmer, Executive Creative Director for The Lambesis Agency. "The three-year campaign will continue to extend the 360 degree Gaggenau experience."
About The Lambesis Agency
The Lambesis Agency (TLA) is a full-service brand development agency dedicated to creating iconic brands that transcend category and convention. Responsible for the unprecedented growth of SKYY, Tacori, DASANI, and many other world-renowned brands, TLA was the inspiration for chapter six in Malcolm Gladwell's The Tipping Point and is consistently featured in top university text books. Founded in 1987 in San Diego, Calif., TLA continues to elevate national and international brands with its unique brand of radical clarity that transcends marketing. Visit www.lambesis.com for more information.
About Gaggenau
Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology "Made in Germany." The company, with a history dating back to 1683, has revolutionized the domestic kitchen with its internationally acclaimed products. Gaggenau's success is founded on technological innovation and a clear design language combined with high functionality. Since 1995 Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich, the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide, and is currently represented in more than 50 countries with flagship showrooms in major cities around the world. The difference is Gaggenau. www.gaggenau-usa.com Instagram (@gaggenauofficial) Pinterest (/gaggenau_) Vimeo (/gaggenauofficial).
MEDIA CONTACT:
Tiffany Pasillas
Dreamer & Creator for The Lambesis Agency
949-300-9089
[email protected]
SOURCE The Lambesis Agency
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