Gail & Rice Adds New Team, Expands Capabilities

FARMINGTON HILLS, Mich., July 11, 2013 /PRNewswire/ -- Gail & Rice, a leading brand communications and experiential marketing agency, announced today that it has added a new team to its organization, which expands its ability to create unique press events and product launches. Gail & Rice owners Tim Rice, chairman, and Jeff Bouchard, president, made the announcement.  The new team joining Gail & Rice comprises 21 industry veterans and will be led by Bud Price and Mike Rosenau.

"This is an exciting step in the next generation of our business and smartly positions us for the future," says Rice. "The immense talent and experience of the individuals that have joined us make this a unique business operation that will provide highly creative strategy development at the executive level, and new, on-site event execution for our current and prospective clients. This is a high-energy, live communications company," adds Rice.

The team led by Price and Rosenau has built a strong reputation for creating and producing large-scale live events, executive presentations, dealer meetings, auto show product launches, press conferences, media Ride & Drives, employee meetings and program logistics for a host of automakers.

The integration of new team members began Monday, July 8, at Gail & Rice headquarters in Farmington Hills. "We see tremendous potential between our core veteran staff and the new team.  The chemistry is definitely there, and our clients will truly benefit as we continue to serve them and now offer expanded capabilities," notes Bouchard.

"Today's client wants an event agency that can speak to any audience, be it consumers, media, employees or dealers," says Price. "Just as our clients look at their audiences in a holistic manner, so must their agencies. With this move, Gail & Rice continues to grow and is truly an agency that can put itself in any event arena and deliver a highly engaging experience that reaches anyone our clients ask us to reach."

About Gail & Rice
Founded in 1931, Gail & Rice has been a mainstay in Detroit and a pioneer in experiential communications.  From its roots providing local entertainment in the 1930s and 40s, the company was the first to provide auto show staffing in the 1950s.  Today it is one of the world's largest providers of automotive product representatives, providing Brand Specialists, Product Presenters, Event Managers and event creation and management services for auto shows and events. Specialties also include consumer Ride & Drives, dealer business meetings, and a number of event programs for Acura, Audi, Chrysler, Ford Motor Company, General Motors, Honda and Volkswagen.  Gail & Rice is also a renowned provider of name corporate entertainment and serves the strategic business communication needs of many non-automotive Fortune 100 companies.  Through a combination of integrated services featuring branded events, environments and experiences, Gail & Rice helps clients across all industry sectors improve performance, increase sales and build brands.

SOURCE Gail & Rice