Gain Debuts First AI Employees for End-to-End Procurement; Announces $12M Seed Funding

Equipped with next-level reasoning, Gain's AI Employees unlock unlimited operational scale by taking on both the leftover work and the critical tasks that slip through the cracks.

Pilots are already underway with global enterprise clients in Retail, CPG, Energy and Chemicals.

TEL AVIV, Israel, Sept. 29, 2025 /PRNewswire/ -- Gain, a deeptech startup providing intelligent AI Employees for hire, today emerged from stealth, announcing a $12M seed funding round led by The Garage. Other investors include BlueRed Partners and Bazan Group. Gain has created an autonomous workforce layer that manages end-to-end procurement and operational workflows — from category and merchandising strategy, sourcing and negotiations to contract execution, transaction processing and exception management — all seamlessly integrated with ERP, productivity, collaboration and procurement technologies.

Geopolitical tensions and trade wars have pushed supply chains into a state of constant disruption and uncertainty, making procurement increasingly complex. In industries with long-tail spend (e.g., retail, CPG, energy, chemicals), hundreds of small, low-value purchases slip through the cracks, yet together they represent a meaningful share of total expenses, creating hidden costs. Early AI copilots are helping automate these repetitive negotiations and transactions, but they stop short of replacing human judgment or managing unstructured cases where cultural nuance, regulatory compliance, and context really matter.

Far exceeding agentic capabilities, Gain's AI Employees handle end-to-end procurement and supply chain processes, acting like dependable teammates who own the more burdensome, time-consuming work. Gain charges only by output, at a fraction of the human cost.

"We've gained unique experience supporting customer- and vendor-facing agentic solutions that drive revenue, and we see Gain as a key standout in this space," said Eyal Radler, Managing Partner at The Garage. "Alongside its groundbreaking R&D work, Gain is disrupting the traditional SaaS pay-per-seat model with its pay-per-outcome approach to encourage early adoption. The team has a unique advantage in its unparalleled access to customers, which today is often the most significant moat. In addition, they are creating proprietary data sets that further strengthen their position and build a durable long-term edge. We're very excited to be working with the team and look forward to ushering in our new AI workforce."

Yishai Klein, Managing Partner at Singapore-based BlueRed Partners adds, "Gain provides a disruptive and visionary solution for tackling the complex procurement environment and processes across multiple industries and markets. They boast an extremely impressive and proven leadership team.  We're thrilled to be supporting the team from the outset, and we look forward to helping them penetrate the Asia-Pacific region."

Developed by world-class AI and cybersecurity experts, Gain's technology combines advanced reasoning, domain-trained models and orchestration layers. This enables its AI Employees to work as a cohesive team in a highly secure and pressure-tested environment. Each Employee is tailored to the customer's environment, then refined through specialized training camps, simulations and live feedback until they consistently outperform humans, maintain compliance and deliver measurable ROI.

"For large and complex energy organizations like ours, the ability to optimize long-tail spend represents a significant opportunity to reduce costs across a wide range of procurement activities," said Netta Benari, Head of Business Development & Innovation at Bazan Group. "Gain has identified a compelling use case for AI in procurement and demonstrated the technical expertise to deliver it. As both a partner in this pilot and a strategic investor, we look forward to deepening our collaboration with Gain on multiple fronts."

Israel's largest brewer, Tempo Beer Industries, is another company piloting the technology. 

Tempo's CEO Daniel Beer adds, "Tempo has been at the forefront in automation and robotics for years, driving innovation across industries and operations. Joining forces with Gain to pioneer the adoption of AI Employees in procurement is a natural next step in leading the next wave of change. The concept of an 'AI employee' managing the entire process from start to finish is particularly well-suited to our needs. We are undergoing testing with Natalie and Bob, and it's fascinating to see how AI Employees become part of the team."

Gain's highly experienced founding team is headed by CEO Michael Gabay, founder and former CEO of advanced retail automation platform Trigo.

Gabay observes, "After a decade working with leading grocers and CPGs, I saw the big challenges in sourcing and procurement. Basic automation can't handle the uncertainty and complexity of this field, so we built a team with deep expertise in AI, big data, procurement, and cybersecurity to create AI Employees that outperform even 20-year veterans. Our AI Employees don't replace jobs—they support teams by tackling work that otherwise goes undone and delivering real value. Pilot feedback has been very strong, and we're excited to expand deployments."

Key Features of Gain AI Employees:

• Pay per outcome — predictable costs aligned to results
• Autonomy with oversight — fully autonomous execution with optional human-in-the-loop; customers retain complete visibility and control
• Tailored training — tuned to each industry, geography, supply base and culture
• Secure by design — built with end-to-end encryption and enterprise-grade safeguards

Gain's AI Employees available for hire:

• Natalie — Category Strategy + Negotiation Expert

‍Natalie sets category strategies, identifies opportunities, runs complex negotiations, negotiates multi–supplier strategies, and secures optimal outcomes, guided by simulation, machine learning, and market intelligence.

• Bob — Tactical Buyer

Bob manages contracts and execution — agreements, approvals, ERP updates — as well as everyday transactions and exceptions. 

The seed investment will support the next phase of R&D efforts, including the launch of Gain's next upcoming AI Employees, and expansion of the product teams, as well as business growth across the United States and Europe.

About Gain

Gain is a new workforce layer, embedding AI Employees that do more than assist. They perform at exceptional levels of ability, giving procurement, merchandising and supply chain teams greater capacity, stronger compliance and tighter cost control. All measurable. All visible. Built by battle-tested AI and cybersecurity experts, Gain delivers a workforce with unlimited capacity defined by results, not tasks.

Go to GetGain.com for more information.

Media Contact

Diane Mckaye
Si14 Global Communications
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SOURCE Gain