Gallo® Family Vineyards Enlists Americans to Help Fight Senior Hunger This Holiday

MODESTO, Calif., Nov. 1, 2011 /PRNewswire/ -- This holiday season, Americans have the chance to raise funds for Meals On Wheels Association of America (MOWAA) by taking part in the Gallo Family Vineyards Every Cork Counts™ campaign. Whether it's at a casual dinner for two or at a festive party with friends, uncorking a bottle of one of the winery's thirteen affordable varietals is an opportunity to help millions of American seniors in need.  

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"The Gallo family is committed to our cause and we are delighted to be partnering with them this year, once again, in our fight to end senior hunger by 2020," said Enid Borden, president and CEO of MOWAA.

For the second year in a row, making every cork count is simple. For every Gallo Family Vineyards cork submitted by mail between November 1 and December 31, 2011, a $5 donation will be made to aid in MOWAA's hunger relief efforts.  Additionally, fans of the winery's Facebook page can make a virtual difference at www.facebook.com/GalloFamilyVineyards*.

"For three generations, our wines have been shared among friends and families across the country," said Stephanie Gallo, Vice President of Marketing at E&J Gallo Winery. "With Every Cork Counts, we can expand these occasions, no matter how big or small, into opportunities to raise awareness and funds for this very important issue. "

Cork(s) should be mailed to Fight Hunger Donation, P.O. Box 1154, Grand Rapids, MN 55745-1154. Participants are encouraged to use a padded or bubble envelope or tuf-pak to mail cork(s) with sufficient First Class postage. All corks must be postmarked between November 1, 2011 and December 31, 2011 and received by January 10, 2012.

For more information on how to participate, please visit: www.everycorkcounts.com or www.mowaa.org.

About Gallo Family Vineyards:

Gallo Family Vineyards has been family owned and operated for over 75 years, and the Gallo Family stands behind the quality of every bottle with our Best Taste Promise. Our family of wines (suggested retail price of $4.99 for 750-ml bottles, $8.99 for 1.5-liter bottles, $5.99 for 187-mL four-pack) includes thirteen fruit forward, approachable styles at an affordable price: Moscato, Chardonnay, White Zinfandel, Merlot, Cabernet Sauvignon, Sauvignon Blanc, Pinot Grigio, Pinot Noir, White Merlot, Sweet Red, Hearty Burgundy, Sweet Chardonnay and Café Zinfandel. For more information visit www.gallofamily.com or call 1-877-425-5696.

About Meals On Wheels Association of America:

The Meals On Wheels Association of America (MOWAA) is the oldest and largest national organization in the United States representing those programs that provide meals to people in need. MOWAA's mission is to end senior hunger by 2020. To obtain more information about MOWAA or to locate a local MOWAA program, visit the MOWAA website at www.mowaa.org.

*A maximum of $50,000 will be donated to MOWAA; up to $30,000 from the collection of physical corks, up to $10,000 from the collection of virtual corks and through a $10,000 guaranteed partnership donation.

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SOURCE Gallo Family Vineyards